Entertainment behind the scenes
Celebrities Leonardo DiCaprio, Forest Whitaker, Tobey Maguire and will.i.am are out to convince young people to vote — and they have made a series of public service announcements for the cause in partnership with Google, YouTube, Declare Yourself and MySpace.
While many of the celebrities have shown their support for Democratic presidential candidate Sen. Barack Obama, the PSAs are meant to be non-partisan in tone and content, so don’t expect any digs at Sen. John McCain, the Republican presidential candidate.
In the first ad, stars including Jennifer Aniston, Halle Berry, and Ashton Kutcher, address viewers directly and urge them in a tongue-and-cheek way not to vote, before going on to not only call on the viewers to vote but to make sure they are registered and that their friends, too, are registered and are voting. You can watch it here.
The PSA was produced by DiCaprio’s company, Appian Way Productions. This past weekend, we interviewed DiCaprio and he talked about his desire to get young voters to the polls. “My big message on this next election is that, hopefully, the youth movement will come out in full force this time,” DiCaprio said. “Hopefully we will have a true representation of this country because enough young people who care about policies for the next 50 years will go out to the polls and vote for the candidate they think best represents the United States.”
Alot has been made about the youth vote in this year’s election, and Obama has had a great deal of success in engaging young Americans. He even listens to hip hop music. Yet, time and again in U.S. elections, young people have failed to turn out at the polls in the numbers that older citizens do. Maybe this will help; maybe not. But it can’t hurt. If you’re in your 20s, will you vote? The election is Nov. 4.