Comments on: Selling forwards for sporting events http://blogs.reuters.com/felix-salmon/2009/04/03/selling-forwards-for-sporting-events/ A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: john major http://blogs.reuters.com/felix-salmon/2009/04/03/selling-forwards-for-sporting-events/comment-page-1/#comment-6101 Mon, 31 Aug 2009 14:24:59 +0000 http://blogs.reuters.com/felix-salmon/2009/04/03/selling-forwards-for-sporting-events/#comment-6101 this site also has some similar feautres for another industry

http://www.goldalert.com

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By: Mike Giberson http://blogs.reuters.com/felix-salmon/2009/04/03/selling-forwards-for-sporting-events/comment-page-1/#comment-487 Wed, 15 Apr 2009 22:40:22 +0000 http://blogs.reuters.com/felix-salmon/2009/04/03/selling-forwards-for-sporting-events/#comment-487 Also, Ticket Reserve, now rebranded as FirstDibz, has been doing something similar for a few years.

http://www.firstdibz.com/

You can buy (and can resell) a contract to acquire a ticket at face value to a playoff or championship game contingent on the selected team actually making it to that game.

Because the company is not affiliated with the sports leagues, it doesn’t lead to the perception problem Sainam worries about.

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By: Jed Christiansen http://blogs.reuters.com/felix-salmon/2009/04/03/selling-forwards-for-sporting-events/comment-page-1/#comment-438 Tue, 14 Apr 2009 23:00:24 +0000 http://blogs.reuters.com/felix-salmon/2009/04/03/selling-forwards-for-sporting-events/#comment-438 It already exists! (At least in one form.)

See http://www.yoonew.com

It seems to work exact as you describe.

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By: Chris G http://blogs.reuters.com/felix-salmon/2009/04/03/selling-forwards-for-sporting-events/comment-page-1/#comment-107 Fri, 03 Apr 2009 23:51:08 +0000 http://blogs.reuters.com/felix-salmon/2009/04/03/selling-forwards-for-sporting-events/#comment-107 So, would the forward prices be adjusted periodically based on team results and athletes’ injuries? Would they trade in Chicago or on their own exchange? I got to say I love the idea.

And here I was thinking that you were against financial innovation, Felix.

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By: Tim Bassett http://blogs.reuters.com/felix-salmon/2009/04/03/selling-forwards-for-sporting-events/comment-page-1/#comment-104 Fri, 03 Apr 2009 21:27:45 +0000 http://blogs.reuters.com/felix-salmon/2009/04/03/selling-forwards-for-sporting-events/#comment-104 As a fan you can hedge the high price of a ticket in the (unlikely if you a Newcastle fan)bookies. If an FA cup ticket is going to cost 500 quid , you can put down say 25 quid @ 20-1 before round 4. On can construct more sophisticated strategies where on buy or sells to flatten the delta in the 0-100 index markets

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By: cna http://blogs.reuters.com/felix-salmon/2009/04/03/selling-forwards-for-sporting-events/comment-page-1/#comment-102 Fri, 03 Apr 2009 20:28:29 +0000 http://blogs.reuters.com/felix-salmon/2009/04/03/selling-forwards-for-sporting-events/#comment-102 Nice article. I wonder how sports organizations have dealt with other transactions which have values, in part, determined by the identity of teams in a particular event.

Consider, for example, the potential discrepancy between an NBA final between New York-Los Angeles and Charlotte-Oklahoma City. Does the league sell advertising at the same rate even though the potential benefit to the advertiser is likely to be vastly different? If the advertising is sold prior to knowing who is playing in the event, does the contract specify separate rates depending on the match-up? If they did this transparently, then it would be really bad optics indeed, as the league would stand to benefit from supporting specific teams over others.

I can see how leagues would be hesitant to adopt this idea. It makes perfect sense for peripheral markets though.

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