Opinion

Felix Salmon

Circulation datapoint of the day

By Felix Salmon
May 28, 2009

Total circulation of WWD: 46,728

Total unique visitors to WWD.com: 355,000

Total followers of WWD’s Twitter: 536,000

Comments
One comment so far | RSS Comments RSS

Thanks for pointing to this, Felix.

This is a great demonstration of

1) why otherwise good businesspeople buy moneylosing magazines
2) why I’ve watched product marketing people make entire careers of telling senior executives that they can curry favor with “key influencers.”

I’ve never been convinced of the validity of either strategy, but I’ve never seen a more concrete example of the concentric circles of “influence” from a subject matter expert. I wonder if you could repeat this pattern from, say, Wired.

Posted by DollarEd | Report as abusive
 

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
  •