Circulation datapoint of the day

By Felix Salmon
May 28, 2009

Total circulation of WWD: 46,728

Total unique visitors to WWD.com: 355,000

Total followers of WWD’s Twitter: 536,000

2 comments

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Thanks for pointing to this, Felix.

This is a great demonstration of

1) why otherwise good businesspeople buy moneylosing magazines
2) why I’ve watched product marketing people make entire careers of telling senior executives that they can curry favor with “key influencers.”

I’ve never been convinced of the validity of either strategy, but I’ve never seen a more concrete example of the concentric circles of “influence” from a subject matter expert. I wonder if you could repeat this pattern from, say, Wired.

Posted by DollarEd | Report as abusive

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