Quote of the day, Hummer edition

June 2, 2009

“They’ve got the capital to invest in more efficient vehicles, which is what’s necessary to grow the brand.”

-Nick Richards, a spokesman for Hummer, on the upcoming sale of the marque to the Sichuan Tengzhong Heavy Industrial Machinery Company. He can’t be talking about the Hummer bicycle, ‘cos that’s another company, which has already rebranded itself as SwissBike.


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