Managing expectations at GM
Mark Wolfinger asks a great question:
How can GM expect to sell ANY cars now when they are promising better cars soon?
It’s a bit like living in a country with deflation: no one buys anything because it’s going to be cheaper tomorrow. And yes this is going to be a hard circle for GM’s communications people to square: how to get across a message of a company building fabulous cars for tomorrow, without implicitly denigrating the product line they’ve been bequeathed today.