Managing expectations at GM

By Felix Salmon
June 4, 2009

Mark Wolfinger asks a great question:

How can GM expect to sell ANY cars now when they are promising better cars soon?

It’s a bit like living in a country with deflation: no one buys anything because it’s going to be cheaper tomorrow. And yes this is going to be a hard circle for GM’s communications people to square: how to get across a message of a company building fabulous cars for tomorrow, without implicitly denigrating the product line they’ve been bequeathed today.

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