Comments on: Crap marketing campaign of the day, Merrill Lynch edition http://blogs.reuters.com/felix-salmon/2009/06/19/crap-marketing-campaign-of-the-day-merrill-lynch-edition/ A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: Mike Cress http://blogs.reuters.com/felix-salmon/2009/06/19/crap-marketing-campaign-of-the-day-merrill-lynch-edition/comment-page-1/#comment-3894 Wed, 08 Jul 2009 20:50:59 +0000 http://blogs.reuters.com/felix-salmon/?p=821#comment-3894 I love people who are easy amused by themselves. Aside from your “expert” comments on the logo and accompanying message, your lack of depth and myopic view of the BOA/MER combination is laughable (exceeded only by a few of your readers). As for the logo issue, I guess the best perspective is that you are writing a blog vs. developing ad campaigns and logos for multi-national companies:-) Best of luck.

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By: Irma http://blogs.reuters.com/felix-salmon/2009/06/19/crap-marketing-campaign-of-the-day-merrill-lynch-edition/comment-page-1/#comment-3104 Wed, 24 Jun 2009 04:08:22 +0000 http://blogs.reuters.com/felix-salmon/?p=821#comment-3104 I totally agree with Luke. Dropping the bull is the first step in eliminating Merrill Lynch. I can almost guarantee that the Merril name will be around for probably another year or two. B of A wants to forget and want the public to forget this horrible marriage that happened and all the bad publicity, grief, and pain that was a result of it. The sooner the drop the name, the quicker people will forget. Just an FYI, they already changed the Countrywide Mortgage Company name to Bank of America with no Countrywide name or logo to be found anywhere. And regards the financial world of investments and companies, it’s all changed forever. Wall Street is dead as we knew it.

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By: farfromws http://blogs.reuters.com/felix-salmon/2009/06/19/crap-marketing-campaign-of-the-day-merrill-lynch-edition/comment-page-1/#comment-3049 Tue, 23 Jun 2009 03:10:21 +0000 http://blogs.reuters.com/felix-salmon/?p=821#comment-3049 The Morgan Stanley Smith Barney logo is equally creative.

I believe BofA will retain the Merrill Lynch & Co. Inc. name and bull logo for its wealth-management and brokerage divisions.

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By: markh http://blogs.reuters.com/felix-salmon/2009/06/19/crap-marketing-campaign-of-the-day-merrill-lynch-edition/comment-page-1/#comment-2993 Sun, 21 Jun 2009 05:25:41 +0000 http://blogs.reuters.com/felix-salmon/?p=821#comment-2993 Not that it really matters, but it ISN’T an old fashioned fountain pen. In facts its an absolutely modern, very expensive S.T. Dupont fountain pen. Not enough to tell the model, but we’re probably talking a pen with a price well above $500.

The type of present an overpaid investment exec buys for them self out of their bonus.

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By: Matthew K http://blogs.reuters.com/felix-salmon/2009/06/19/crap-marketing-campaign-of-the-day-merrill-lynch-edition/comment-page-1/#comment-2982 Sat, 20 Jun 2009 17:45:08 +0000 http://blogs.reuters.com/felix-salmon/?p=821#comment-2982 To quote david sedaris, the new logo has “all the style and panache of a UPS truck.”

but, you don’t give a suggestion for improvement. there is the obvious bank of lynch america. My personal favorite is “B.O.A. Baracus”, then they could have Mr. T in the ad campaign saying something like “signed, sealed, and delivered..FOOL”. Then they could pay back the tarp in gold necklaces.

I am just saying that b.o.a should think about it.

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By: Curmudgeon http://blogs.reuters.com/felix-salmon/2009/06/19/crap-marketing-campaign-of-the-day-merrill-lynch-edition/comment-page-1/#comment-2981 Sat, 20 Jun 2009 17:38:46 +0000 http://blogs.reuters.com/felix-salmon/?p=821#comment-2981 After all these years, I thought I was the only fan of the Oxford comma. I continually get corrected for using it.

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By: Luke http://blogs.reuters.com/felix-salmon/2009/06/19/crap-marketing-campaign-of-the-day-merrill-lynch-edition/comment-page-1/#comment-2976 Sat, 20 Jun 2009 14:53:23 +0000 http://blogs.reuters.com/felix-salmon/?p=821#comment-2976 Dropping the bull is only the first step in dropping the “Merrill Lynch” name. This whole thing has been a pain in Ken Lewis’s eyes and this signals to every Merrill employee that they work for the bank.

The quicker that “Merrill Lynch” gets out of the news, the better.

The ad campaign is much more than a comma or a font choice, it’s a clear signal that Merrill Lynch is dead and Bank of America is washing their hands of the transaction.

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By: LCM http://blogs.reuters.com/felix-salmon/2009/06/19/crap-marketing-campaign-of-the-day-merrill-lynch-edition/comment-page-1/#comment-2969 Sat, 20 Jun 2009 00:15:26 +0000 http://blogs.reuters.com/felix-salmon/?p=821#comment-2969 You’re not kidding…total crap! I hope they did this “in house”, because I’d be one mad shareholder if I found out they actually paid to “create” such a mediocre excuse for a campaign.

BdBd…nice idea with the bull in the flag..but I think it could be taken the wrong way…if you know what I mean…

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By: James Kwak http://blogs.reuters.com/felix-salmon/2009/06/19/crap-marketing-campaign-of-the-day-merrill-lynch-edition/comment-page-1/#comment-2967 Fri, 19 Jun 2009 23:18:30 +0000 http://blogs.reuters.com/felix-salmon/?p=821#comment-2967 And can you “deliver on potential?” You can deliver on a promise, and you can realize potential, but I don’t think you can deliver on potential. That would be like delivering more potential.

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By: bdbd http://blogs.reuters.com/felix-salmon/2009/06/19/crap-marketing-campaign-of-the-day-merrill-lynch-edition/comment-page-1/#comment-2959 Fri, 19 Jun 2009 21:31:20 +0000 http://blogs.reuters.com/felix-salmon/?p=821#comment-2959 A bull wrapping itself in the flag would have been nice.

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