Adventures in naming, misguided tip-sheet edition

June 26, 2009

Why oh why did Ron Insana have to call his horrible new product Market Movers? I never liked that name when I was at Portfolio — in fact I hated it — but I did live it for two years, and so now I feel there’s some kind of connection between me and Insana. Which makes me feel rather icky, to say the least.


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