Food TV chart of the day

By Felix Salmon
July 12, 2009
Put the attractiveness of a food-TV host on a scale from 1 to 10, says Chris, and put the repulsiveness of the food that host eats on another 1-to-10 scale. ... Ying adds, in a footnote, that TV executives could actually use this formula normatively: If our hypothetical TV host is a 2.1 in attractiveness, and we've got him going around the world eating macaroons and tea sandwiches, we've got to bring the repulsive level of his food to 4.76 before that show gets off the ground. " data-share-img="" data-share="twitter,facebook,linkedin,reddit,google" data-share-count="true">

The latest issue of my favorite obscure periodical, Meatpaper, has just arrived in the mail, and features this wonderful chart, in an article by Chris Ying:

Meatpaper chart.jpg

Put the attractiveness of a food-TV host on a scale from 1 to 10, says Chris, and put the repulsiveness of the food that host eats on another 1-to-10 scale. Then the product of the two numbers will always equal 10 — Gianna Giada De Laurentiis, for instance, is a 10 on the attractiveness scale, and eats only beautiful food.

Ying adds, in a footnote, that TV executives could actually use this formula normatively:

If our hypothetical TV host is a 2.1 in attractiveness, and we’ve got him going around the world eating macaroons and tea sandwiches, we’ve got to bring the repulsive level of his food to 4.76 before that show gets off the ground.

Ying never quite answers his own implied question, though: why is it that repulsive food is good for ratings if the host is not attractive, but bad for ratings if the host is attractive?

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