Annals of Icelandic overspending, Kaupthinking edition

By Felix Salmon
August 25, 2009

Baruch at Ultimi Barbarorum has uncovered this astonishing old ad for the now-highly-defunct Kaupthing bank:

Baruch has all the smart questions. I’ll just ask the stupid one: Did Kaupthing really pay for rights not only to U2′s Where the Streets Have No Name and lots of news-footage B-roll, but also to film clips from Lawrence of Arabia, The Matrix, The Incredibles, The Beach, and the music video for Fatboy Slim’s Weapon of Choice? (And does this mean that Peter O’Toole shares a first-degree connection with Leonardo di Caprio for the purposes of Six Degrees of Kevin Bacon?)

More From Felix Salmon
Post Felix
The Piketty pessimist
The most expensive lottery ticket in the world
The problems of HFT, Joe Stiglitz edition
Private equity math, Nuveen edition
Five explanations for Greece’s bond yield
Comments
4 comments so far

I wonder if Obama got “yes we can” from this…

Maybe if they put as much energy into managing their business as they did advertising it, they wouldn’t have blown up their country.

There would have been a very rich vein of material for a blog specialising in vapid, contradictory, unrelated, mindlessly expensive financial advertising. In 2007. Now it’s all just mutual funds going “it’s safe again! No, really!”

They probably paid for the rights, but I can’t imagine they were all that expensive for a limited audience of 300,000 people.

Posted by Tim | Report as abusive

This was a internal motivational video for the staff of Kaupthing and never showed on TV.

Posted by Omar | Report as abusive
Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/