Comments on: The tyranny of the CPM http://blogs.reuters.com/felix-salmon/2009/08/26/the-tyranny-of-the-cpm/ A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: Ryan Drenning http://blogs.reuters.com/felix-salmon/2009/08/26/the-tyranny-of-the-cpm/comment-page-1/#comment-55627 Sun, 19 Oct 2014 16:22:26 +0000 http://blogs.reuters.com/felix-salmon/2009/08/26/the-tyranny-of-the-cpm/#comment-55627 HOORAY!!! Fantastic news. Congrats to all of you at 5Gyres and your partners and J&J for showing the world you care!

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By: g http://blogs.reuters.com/felix-salmon/2009/08/26/the-tyranny-of-the-cpm/comment-page-1/#comment-6005 Wed, 26 Aug 2009 22:07:34 +0000 http://blogs.reuters.com/felix-salmon/2009/08/26/the-tyranny-of-the-cpm/#comment-6005 Web ads once were sold mostly per-view, not per-click. The advertisers discovered that they could get away with paying for clicks only, so they did.

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By: Ledbury http://blogs.reuters.com/felix-salmon/2009/08/26/the-tyranny-of-the-cpm/comment-page-1/#comment-5992 Wed, 26 Aug 2009 19:07:54 +0000 http://blogs.reuters.com/felix-salmon/2009/08/26/the-tyranny-of-the-cpm/#comment-5992 Pricing based on eyeballs is one of the huge problems with traditional advertising. It does not make sense to perpetuate that problem simply to allign the two mediums. It is true that click-trhoughs don’t capture what the advertiser really cares about (increased sales including those in the future from enhance product awarenes/appeal), but going back to paying based on blind guesses isn’t really the answer either.

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By: KenG http://blogs.reuters.com/felix-salmon/2009/08/26/the-tyranny-of-the-cpm/comment-page-1/#comment-5983 Wed, 26 Aug 2009 17:28:02 +0000 http://blogs.reuters.com/felix-salmon/2009/08/26/the-tyranny-of-the-cpm/#comment-5983 I don’t buy Spanfeller’s thesis that the other mediums are unlimited, they are relatively finite when compared with the web. And because of the low cost of entry into the web advertising business, the floor is much lower – a magazine won’t even consider lowering prices as low as the web, because they couldn’t stay in business, whereas many websites can stay alive at the low rates that prevail on the web.

The low cost of web advertising exposes the fraud that most advertising is. As companies shift ad dollars from conventional mediums to the web, they notice little change in sales. Media outlets and advertising agencies want advertisers to believe their campaigns have a direct impact on sales, but they really can’t prove it. Do branding campaigns and ads that project lifestyle associations really improve sales as much as the ad campaigns cost? I doubt it, but I can’t prove it any more than the converse can be proven. But don’t they realize that most people treat commercials and print ads the same way they do spam?

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By: Gaute http://blogs.reuters.com/felix-salmon/2009/08/26/the-tyranny-of-the-cpm/comment-page-1/#comment-5982 Wed, 26 Aug 2009 16:58:30 +0000 http://blogs.reuters.com/felix-salmon/2009/08/26/the-tyranny-of-the-cpm/#comment-5982 My own experience is as follows: The more thinking involved with content, the less awareness of advertising. This is bad news for quality content pages, because these are the pages where I use my brain to sort out which article to read. If I am on a page where the trigger words are Real Madrid or Inter, I have much more unused processing capacity left, so I just might remember the ad.

And remember Felix: Noone paid Luther when he blogged on church doors. It is kind of funny that people expect to make a profit out of speaking their mind.

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