How hedgies fight pneumonia

By Felix Salmon
September 14, 2009
Lance Laifer is a good guy, with his heart in the right place and a history of raising millions of dollars for important causes. But I don't think his latest idea is his best ever:

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Lance Laifer is a good guy, with his heart in the right place and a history of raising millions of dollars for important causes. But I don’t think his latest idea is his best ever:

Hedge Funds vs. Malaria & Pneumonia is asking everyone in the hedge fund industry to wear blue jeans to work on November 2. The reason is simple. The two million children who die of pneumonia often turn blue when they get pneumonia. We believe that if everyone in the hedge fund industry wears blue jeans on World Pneumonia Day we will draw a massive amount of attention to the problem and encourage people all over the world to figure out how they can stop this massive killer of children. Surprisingly it is relatively cheap to diagnose and treat pneumonia (meds cost less than $0.50) and most pneumonia deaths can be prevented by vaccines, which are already on the market.

Wearing blue jeans to the office is an easy (and free) way to help change the world for the better.

Hedgies wearing blue jeans to the office because that’s the color that children turn when they die? On a scale from “ineffectual” to “downright offensive”, where would you put this one?

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