Wine sales league table of the day

September 15, 2009
Mike Veseth reprints the most depressing list I've seen in a long time:

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Mike Veseth reprints the most depressing list I’ve seen in a long time:

The top ten individual wines (by volume not value of sales) in 2008 were (drum roll) …

  1. Kendall-Jackson Vintner’s Reserve Chardonnay
  2. Cavit Pinot Grigio
  3. Beringer White Zinfandel
  4. Sutter Home White Zin
  5. Inglenook Chablis
  6. Ecco Domani Pinot Grigio
  7. Mezzacorona Pinot Grigio
  8. Copper Ridge Chardonnay
  9. Yellow Tail Chardonnay
  10. Franzia White Zin

The top-volume wines are always, by definition, going to be mass-produced wines. But that doesn’t mean that every single one has to be white (or the abomination known as “White Zinfandel”, which is basically wine for people who think that Yellow Tail Chardonnay is too dry).

Franzia White Zin retails for as little as $13.11 for a 5-liter box; if you assume the wholesale price is say $12, and assume 125ml glasses of wine, that puts the cost to the restaurant of a glass of wine at just 30 cents. You can see why restaurants would be keen to push this stuff. And you can also see why any self-respecting diner would rather stick to Budweiser.


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