Felix Salmon

Zero Hedge subsumes Equity Private

By Felix Salmon
September 28, 2009

Buried in Joe Hagan’s 5,500-word profile of Zero Hedge is the news (at least to me) that it’s the latest home of Equity Private, a/k/a Finem Respice. She started posting at Zero Hedge under the pseudonym “Marla Singer” in May, and even brought her radio show over there (she moonlights as a DJ). Now, however, she has been subsumed into the Borg:

“Tyler Durden isn’t one person,” she said, but up to 40 different people allowed to post under that name. “We are all Tyler Durden,” Singer claimed.

I don’t see the point, frankly. I’ve been following EP for a pretty long time now, and if I knew which ZH posts were hers, I’d place much more weight in them. That’s what I meant when I said that ZH should be disaggregated. But at least now I understand why it seemed as though she hadn’t posted since July 12 — she just moved over to ZH.

6 comments so far | RSS Comments RSS

the fact that you can’t tell the difference between the (alleged) EP posts and the other 39 morons says it all.


I have noticed a few vintage “Equity Private”-type posts at ZH under the nom de plume Marla Singer in the past. (Aficionados will know what constitutes an EP-type post.)

Whether she has posted as Tyler Durden as well is not clear to me, because I don’t waste my time reading that site. ZH would say that is because I am part of the Establishment Conspiracy. Tee-hee.


So why not call for the Economist, which also does not publish the names of its authors, to be “disaggregated”? Maybe because you are a big-media whore?

Posted by GaryD | Report as abusive

Marla mi amour,
dans mes rêves!


Posted by Tyler Durdurrrr | Report as abusive

Unfortunately, EP had the same pattern of initially extremely high-signal content, followed by more conspiracy-theory stuff and distrust of the political system.

I see no evidence to believe that financial blogging does not have its one-hit wonders. Here’s hoping TED (or Felix) does not travel down the same path of Fight Club.

Posted by peatey | Report as abusive

GaryD, I’m on the record as disliking intensely the Economist’s culture of anonymity. What makes you think I’m not? I’d love it were the Economist disaggregated.

Posted by Felix Salmon | Report as abusive

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