Wine: the price of the unknown

By Felix Salmon
October 21, 2009
Ryan Flinn, it's a sizeable number: "drinkers are apt to try something they’ve never heard of if it’s less than $100".

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How many people, when looking at a wine list, would spend $80 on a timorasso, or $90 for sagrantino? (No, I’ve never heard of them either.) According to Stephen Mancini, the 28-year-old wine director for Union Square Cafe, as channeled by Ryan Flinn, it’s a sizeable number: “drinkers are apt to try something they’ve never heard of if it’s less than $100″.

It’s good news that wine drinkers and restaurant goers are adventurous, of course. But is $100 really a “worth a try to see what it’s like” price point these days?

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