Too-big-to-fail advertisement of the day

By Felix Salmon
December 13, 2009
any point at which BofA would consider itself to be too big? Judging by this ad, it seems the answer is no.

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Here’s a full-page ad I just found in the WSJ; it seems that Bank of America considers $760 billion in lending to be “a good start”. Me, I consider it to be “too big to fail” and a clear sign that BofA needs to get smaller, not bigger. I do wonder: is there any point at which BofA would consider itself to be too big? Judging by this ad, it seems the answer is no.

bofa.jpg

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