Comments on: The future of the cable-TV business model A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 By: GenosTV Sat, 26 Jun 2010 10:09:09 +0000 May 24, 2010Cost-Effective GenosTV Replaces Traditional Cable and Satellite Service
By Calvin Azuri, TMCnet Contributor

Rob Shambro, CEO of GenosTV, recently decided to dissect the “AlternativeTV” market. Genos, reportedly ranked as the world’s first broadband cable TV network, made a decision to dissect the players and their offerings because of many false impressions in this space.

Internet Protocol Television comes in three kinds such as Live TV, time shifted programming and video on demand. IPTV (News – Alert) delivers television programs to the households through a broadband connection by using internet protocols. Most IP media comes under the category of video on demand and content generated via internet. Most of the players are trying to obtain this media in order to use it on the TV.

You can obtain the video from the Internet and play it on the TV in many ways. First method is you can set the computer near the TV and connect both video and audio outputs to that of the TV. Second method is by making use of the extender. You can obtain the extender for Windows Media Center on the Media Center Edition, Vista and Windows 7. Users can connect a computer to a network and an authorized device like the XBOX360, Linksys (News – Alert) DMA, Samsung Media Live and the HP MediaSmart. The end user has to choose at the computer level.

A lot of TV service providers and hardware manufacturers offer the GoogleTV platform. It is available in the form of a separate box or integrated into TVs and other provider boxes. The service offers two things such as indexing your stored media and provides the facility to search the subscribed channels available via cable provider, YouTube (News – Alert) and other web content.

Rob Shambro said, “You buy the Genos box for under $100 after the company’s launch at CES Jan., 2011. You connect the box to your TV and broadband Internet. You sign up. You pick your language. You pick your channels, which run between 2-3 dollars per month. Then you THANK THE BOX”, “Imagine the cost savings!”

The Genos Service is powered with TVME which is the next killer app which permits users to create their own television station at no cost irrespective of where they reside.Genos TV differs from the traditional cable or satellite service, since users need to pay only for the channels they chose.

By: TVALaCarte Tue, 02 Feb 2010 20:53:47 +0000 You are onto something here! Bundled programming was originally good for the consumer and the TV industry. Bulk purchasing helped create diversity of programming.

But with the rabbit ears being retired, it is time we realized that the business has changed. Technology now makes it much easier for us to efficiently customize cable packages to suit the individual. also, we now have over 100+ channels force fed to us, even though the average household watches less than 20 of these channels.

There is a consumer movement to bring back competition and transparency into the industry. Hundreds of folks have already signed up in San Francisco. No reason why other cities should be stuck with the same old status quo.

Join the movement

By: nyetter Tue, 19 Jan 2010 22:30:13 +0000 Once again in discussing this issue you fail to present the most important fact. Some channels are PAID by the cable carrier (HGTV, SyFy, ESPN) and some channels PAY (the cable carrier (QVC, HSN). So to use my examples, getting 5 channels is cheaper than getting 3, because the shopping networks are cross-subsidizing the stuff you actually watch. This ONLY works with bundling. Offering a la carte channels at a negative price has predictable consequences that render it non-viable. And this is why in an unbundled world your cable bill goes up, not down.

By: AlexUD Tue, 19 Jan 2010 16:13:33 +0000 ESPN is already taking the first steps to eliminate a now unnecessary middle-man by partnering with Microsoft Xbox to offer ESPN programing directly. The cable companies add little value above providing a connection and it’s just a matter of time until the premium they extract over and above data conduit is wiped out by new technology.

By: Marlo Tue, 19 Jan 2010 14:29:23 +0000 Can someone explain bundling to this Canadian? Where I live, I pay a certain amount for basic cable (about 30 channels for 20$ I think) and I chose to pay an extra 20$ for another 20 channels. I can choose any channel I want for those twenty channels, and I can change my selection at any time. Would that qualify as unbundling?

By: OnTheTimes Tue, 19 Jan 2010 08:30:44 +0000 In the long run, it won’t matter, as all video entertainment will be available on demand. The technology to do this has been economically viable for at least a few years, but it hasn’t been implemented due to luddite attitudes at the networks and cable companies.

In the meantime, if networks press their distributors (i.e., the cable companies) for payments that are not currently part of the business model, the distributors will have no choice but to pass on the charges to their customers, as they just cannot afford to absorb these new costs. The networks are in denial, refusing to recognize that you can’t extract 6 pounds of sugar from a 5 pound sack (or more explicitly, $100 of monthly revenue from a subscriber with only $80 to spend). Maybe some cable companies will try offering bundles of channels, but the smart ones (if there are any) will just say “screw it”, and let their customers (the viewers) decide what they want to watch. The cable companies are fools if they think they are smart enough to game the system; there is no way they can predict what people will be willing to pay to watch. The networks are fools, period, as they effectively want to charge viewers for what they now deliver for free, and they want companies who increase the size of their market for free to actually pay for the right to do that.. Their product just isn’t that good, and people will not pay. All they will accomplish is a faster transition to internet delivery of video entertainment.

For more on the incompetence of TV network management, see Zucker, Jeff.

By: Bergamot Tue, 19 Jan 2010 06:56:28 +0000 Maybe you can answer a question I have about the ala carte system.


1. The costs of operating a cable company are basically fixed with respect to the number of channels provided to an individual consumer.

2. Cable companies will attempt to adjust prices so their profit margins are kept constant.


3. The average consumer pays $100 for 100 channels, 10 of which they watch enough to purchase ala carte.

Wouldn’t the rational price offered for a single ala carte channel be close to $10? In other words, wouldn’t it just be a fancy way to pay just as much money for far fewer channels?

I feel like most of the popular support for ala carte cable is based on the (unlikely) assumption that a 90% decrease in channels would carry with it a 90% smaller bill.

Is there something I’m missing?

By: JamesBShearer Tue, 19 Jan 2010 06:16:46 +0000 See this problem and solution for why unbundling might not be such a great idea.

By: EmilianoZ Tue, 19 Jan 2010 05:51:30 +0000 That’s why I don’t have a TV. Why should I pay to finance propaganda from Fox?

You can watch most TV programs on the Net anyway.