Comments on: The devil in the NYT meter’s details http://blogs.reuters.com/felix-salmon/2010/01/21/the-devil-in-the-nyt-meters-details/ A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: BarryKelly http://blogs.reuters.com/felix-salmon/2010/01/21/the-devil-in-the-nyt-meters-details/comment-page-1/#comment-11407 Fri, 22 Jan 2010 16:34:40 +0000 http://blogs.reuters.com/felix-salmon/2010/01/21/the-devil-in-the-nyt-meters-details/#comment-11407 Technically FT’s paywall, and indeed the NYT’s current “registration-wall”, are very easy to circumvent: simply delete the site cookie, and your view accounting is reset.

But as kevinacohn says, tracking where the viewers come from is not technically difficult – just check the Referer: header (misspelling is in the spec) in the HTTP request, which is something the browser sends automatically. But on the other hand, it would be quite easy for someone to write e.g. a browser plugin which fills in a bogus Referer entry whenever browsing the NYT site, such that every intra-NYT link appears to be an incoming link from the outside world when the browser requests hit the NYT server.

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By: kevinacohn http://blogs.reuters.com/felix-salmon/2010/01/21/the-devil-in-the-nyt-meters-details/comment-page-1/#comment-11400 Fri, 22 Jan 2010 10:02:29 +0000 http://blogs.reuters.com/felix-salmon/2010/01/21/the-devil-in-the-nyt-meters-details/#comment-11400 Implementing referrer-based access in a way that doesn’t deduct from the user’s paywall limit isn’t difficult.

Consider that each method of gaining access has a “cost.” The highest possible cost is a monetary one, i.e., buying access will always be the user’s most expensive option. The next most expensive option is to use a paywall credit, since once used you can never get it back. The least expensive option is the referrer-based access.

So it’s a simple question of NYT assigning the right costs to different types of licenses and letting the access management system take it from there. Of course, access management systems that provide this functionality to publishers are readily available.

Disclosure: The company that I work for, Atypon, develops and supports the application that the Financial Times uses to power FT.com’s paywall and digital commerce. New York Times Digital is also a customer.

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By: Sensate http://blogs.reuters.com/felix-salmon/2010/01/21/the-devil-in-the-nyt-meters-details/comment-page-1/#comment-11380 Fri, 22 Jan 2010 00:34:28 +0000 http://blogs.reuters.com/felix-salmon/2010/01/21/the-devil-in-the-nyt-meters-details/#comment-11380 Alternatively, you could just paste the referrer gunk to the url.

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By: msobel http://blogs.reuters.com/felix-salmon/2010/01/21/the-devil-in-the-nyt-meters-details/comment-page-1/#comment-11377 Thu, 21 Jan 2010 23:52:03 +0000 http://blogs.reuters.com/felix-salmon/2010/01/21/the-devil-in-the-nyt-meters-details/#comment-11377 AYFKM ? You mean if I google the URL and then click on the page containing it and then click on the link, I will bypass the meter ? How long before nytimeslinkstoday.com ?

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By: KidDynamite http://blogs.reuters.com/felix-salmon/2010/01/21/the-devil-in-the-nyt-meters-details/comment-page-1/#comment-11373 Thu, 21 Jan 2010 22:34:36 +0000 http://blogs.reuters.com/felix-salmon/2010/01/21/the-devil-in-the-nyt-meters-details/#comment-11373 regarding foosion’s point – doesn’t this mean there will be the same backdoor via Google that WSJonline has?

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By: foosion http://blogs.reuters.com/felix-salmon/2010/01/21/the-devil-in-the-nyt-meters-details/comment-page-1/#comment-11369 Thu, 21 Jan 2010 21:17:10 +0000 http://blogs.reuters.com/felix-salmon/2010/01/21/the-devil-in-the-nyt-meters-details/#comment-11369 >>if you are coming to NYTimes.com from another Web site and it brings you to our site to view an article, you will have access to that article and it will not count toward your allotment of free ones>>

This effectively means there will be no paywall. There will be links to everything.

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