Comments on: Will the NYT paywall be set at $10/month? http://blogs.reuters.com/felix-salmon/2010/02/17/will-the-nyt-paywall-be-set-at-10month/ A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: HBC http://blogs.reuters.com/felix-salmon/2010/02/17/will-the-nyt-paywall-be-set-at-10month/comment-page-1/#comment-12061 Thu, 18 Feb 2010 04:38:06 +0000 http://blogs.reuters.com/felix-salmon/?p=2608#comment-12061 The source may still be gossip but, if it contains even a grain of truth, this rumour spotlights great divergence at a time when internal conceptual unity is of the essence to the very survival of the newspaper.

Between the print circulation and digital departments at NYT no unified concept, not even a sense of joint purpose appears to exist, other departments meanwhile appearing to have no say in the issue at all.

It’s bad enough that they can’t agree on a pricing model but: how are they supposed to come up with actual benefits to the end-user, without which an NYT customer experience is unlikely to be worth paying – anything – for?

I’m not a big fan of the AT&T model or of anything AT&T does, but NYT could easily co-brand with Apple and build next-generation news cred or, at the very least, outreach to younger readers as Apple’s default news source of record. NYT could function in legacy market penetration in much the same way as Disney does when it distributes on behalf of Apple’s Pixar Studios. The NYT could also do what Google will almost certainly do, and deliver discount coupons as LED barcode to iPad, iPod, iWhatever users for targeted local redemption. There ought to be an immense escalation of values behind an (inevitable?) paywall that so far haven’t been properly singled out, out of apparent lack of self-confidence in the NYT product itself.

Above all, within its own four walls, there are many types of cross-media collaboration between NYT print and digital editions that have yet to be even superficially explored.

The longer NYT clings to its old-economy way of thinking with fragmentation between departments, the greater the risk of failure and rapid extinction. In isolation from a value-added user experience, arguments regarding how much to charge for NYT’s online edition are increasingly moot.

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By: GingerYellow http://blogs.reuters.com/felix-salmon/2010/02/17/will-the-nyt-paywall-be-set-at-10month/comment-page-1/#comment-12027 Wed, 17 Feb 2010 16:06:32 +0000 http://blogs.reuters.com/felix-salmon/?p=2608#comment-12027 The app doesn’t even need to be free, just a lowish fixed cost, so long as it provides some value beyond access to the website – downloading articles/multimedia content for offline reading, for instance. The Guardian launched its app in December at £2.39 and went straight to the top of the paid app charts, selling 70k units in one month. It’s still in the top ten news apps chart in the UK (and some other countrues), which is dominated by free apps.

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