Comments on: What kind of image should a community bank project? http://blogs.reuters.com/felix-salmon/2010/03/27/what-kind-of-image-should-a-community-bank-project/ A slice of lime in the soda Sat, 18 May 2013 23:43:55 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Sandrew http://blogs.reuters.com/felix-salmon/2010/03/27/what-kind-of-image-should-a-community-bank-project/comment-page-1/#comment-12984 Sandrew Mon, 29 Mar 2010 16:38:50 +0000 http://blogs.reuters.com/felix-salmon/?p=3104#comment-12984 Aesthetically, perhaps it'd be a bit neater if the word side was on the same line as lower and east. -------THE------- -LOWER EAST SIDE- PEOPLE'S FEDERAL --CREDIT UNION--- The street art motif suits the neighborhood and recalls the signage of nearby community art center ABC No Rio. But I'm perplexed by the content of the art. From what little I can make out, the foreground slightly resembles a lunar landscape. Aesthetically, perhaps it’d be a bit neater if the word side was on the same line as lower and east.

——-THE——-
-LOWER EAST SIDE-
PEOPLE’S FEDERAL
–CREDIT UNION—

The street art motif suits the neighborhood and recalls the signage of nearby community art center ABC No Rio. But I’m perplexed by the content of the art. From what little I can make out, the foreground slightly resembles a lunar landscape.

]]> By: diablevert13 http://blogs.reuters.com/felix-salmon/2010/03/27/what-kind-of-image-should-a-community-bank-project/comment-page-1/#comment-12981 diablevert13 Mon, 29 Mar 2010 13:45:09 +0000 http://blogs.reuters.com/felix-salmon/?p=3104#comment-12981 Yeah, but your whole differentiator is that you're not slick, right? "Slick" suggests "big" "smart" "have tons of money to spend on making ourselves look good," and therefore, possibly, "untrustworthy," or "doesn't care about the little guy." The whole thing you're going for is "small," "homey," "a part of the hood," "personalized service." You can't be both, and you're never going to be better at slick than BoA or Citi. The graffitti motif may be pushing the boat out a little on the non-slick side --- you don't want to call to mind a memorial mural on the wall of a bodega in a tough neighborhood --- but I wouldn't think slick is really an obtainable or appropriate goal for a credit union on the LES. Yeah, but your whole differentiator is that you’re not slick, right? “Slick” suggests “big” “smart” “have tons of money to spend on making ourselves look good,” and therefore, possibly, “untrustworthy,” or “doesn’t care about the little guy.” The whole thing you’re going for is “small,” “homey,” “a part of the hood,” “personalized service.” You can’t be both, and you’re never going to be better at slick than BoA or Citi. The graffitti motif may be pushing the boat out a little on the non-slick side — you don’t want to call to mind a memorial mural on the wall of a bodega in a tough neighborhood — but I wouldn’t think slick is really an obtainable or appropriate goal for a credit union on the LES.

]]> By: fletchbiz http://blogs.reuters.com/felix-salmon/2010/03/27/what-kind-of-image-should-a-community-bank-project/comment-page-1/#comment-12965 fletchbiz Sun, 28 Mar 2010 03:28:50 +0000 http://blogs.reuters.com/felix-salmon/?p=3104#comment-12965 I'm a customer of Inland Northwest Bank, in Spokane, Wash. It's also a community bank. Why do I keep most of my money there, as opposed to Chase Bank, which is a few hundred feet away? Because I prefer INB's community focus and conservative approach. Chase, which took over for WaMu last year when the latter was brought down by its financial mismanagement, remains a big bank that is not committed to the local people. While I do use Chase for a small business account, INB gets the majority of my capital because they have my trust. I’m a customer of Inland Northwest Bank, in Spokane, Wash. It’s also a community bank. Why do I keep most of my money there, as opposed to Chase Bank, which is a few hundred feet away? Because I prefer INB’s community focus and conservative approach. Chase, which took over for WaMu last year when the latter was brought down by its financial mismanagement, remains a big bank that is not committed to the local people. While I do use Chase for a small business account, INB gets the majority of my capital because they have my trust.

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