Felix Salmon

What they study at Chicago Business School

By Felix Salmon
May 26, 2010

According to Matthew Gentzkow and Jesse Shapiro, in a short paper (pdf) they’ve written about the news diets of media figures, about 61.9% of the news I consume is conservative. That makes my news diet more conservative than 78% of internet users, and 88% of media figures.

Michael Lewis, by contrast, gets a 50-50 share of conservative/liberal news, which makes his diet very liberal by both internet and media-figure standards. And Tyler Cowen’s news diet is more liberal still.

I have no idea why I come out so conservative. The paper scores me based on this, which includes nothing more conservative than the FT and the WSJ. Maybe that suffices.

(Via Tyler)

7 comments so far | RSS Comments RSS

I wonder if the tilt of the WSJ editorial page since Murdoch took over may be skewing its readership. I used to love reading it because they had reporting no one else did, but I can’t stand to subsidize their op-ed page.

Posted by AnonymousChef | Report as abusive

They’re probably classifying the NYT as liberal (and perhaps doubleplus liberal), while classifying the WSJ as ‘neutral’ (cause it’s, you know, a busines paper).

And probably many other data and science-based sources are considered liberal, because that’s the way liberals roll.

Posted by Barry_D | Report as abusive

Chef, are you sure the op-ed page isn’t subsidizing your original reporting?

Posted by absinthe | Report as abusive

“61.9% of the news I consume is conservative”

I bet it’s about 90% of what comes out the other end.

Posted by DonthelibertDem | Report as abusive

If I had a Euro for every time the supremely superficial and irrelevant “liberal/conservative” paradox doltishly propagated by George HW Bush to the eternal detriment of American popular political perception has absolutely nauseated me, I could get this sickening feeling seen to in a Swiss clinic.

No really, I’m made of sterner stuff. I can just about handle it (for now).

Posted by HBC | Report as abusive


I rather doubt it. While my white-collar job might be a biasing factor, almost everyone I know who reads it does so for the business articles. (And those who just buy it to display it do so to look business-savvy, not to ingratiate themselves with a political movement).

Posted by AnonymousChef | Report as abusive

Which WSJ ?

Posted by hansrudolf | Report as abusive

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/