BP: Still not as evil as Goldman Sachs
I love this chart from BrandIndex, showing responses to the question “If you’ve heard anything about the brand in the last two weeks, was it positive or negative?”.
To get a score of -40, where Goldman Sachs seems to have fallen to, you’d need 70 people saying they were hearing negative stuff about the bank for every 30 saying they’d heard something positive. BP’s not there yet: I do wonder who’s hearing positive things about them.
But it’s interesting that BP was cruising along happily in positive territory until the spill, while Goldman has been negative for all of the past year. And both have deteriorated significantly in the past couple of months. Chances are there will be some kind of reversion to mean in the future in both cases, but it seems that BP has more upside than Goldman, whose public reputation is likely to stay in tatters for the foreseeable future.