Comments on: The value of a strong brand, Apple edition A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 By: HBC Sat, 17 Jul 2010 20:57:41 +0000 Apple’s more than a brand; it’s a lifestyle. Actually, it’s the idealization of an all-embracing lifestyle, which is branding process incarnate. If all you need in life is a phone that helps you get things done in an ideal world, you could make worse choices than Apple’s iPhone.

In the real world, unfortunately, you also need AT&T to make it work at all. And AT&T isn’t so much a brand or idealization of anything. AT&T is a death style, to which no soul is sacred.

Goethe wrote the book on this sort of epiphenomenon.

By: CDNrebel Sat, 17 Jul 2010 01:06:41 +0000 Bottom-line I feel is this: great features, but the ‘phone’ feature is not up to snuff. My advice? Get a Blackberry (or Android) and iPad to get actual quality and functionality.

By: OnTheTimes Sat, 17 Jul 2010 00:59:34 +0000 Another thing about Next, Apple bought them to get Jobs back to run the company. And the Mac OS X was based on Next’s OS (which is based on Unix). If you think Next was just form over function, then you’re paying way too much attention to the bandwagoners that comprise most of the media, whether mainstream or internet.

I also think the idea of incorporating the antenna into the industrial design of the phone was a good idea, although all that might be becessary to eliminate the problem is apply a thin plastic coat that insulates the band from the skin of humans while letting radio signals pass through unattenuated.

This case should also be an example for other companies: keep your customers happy (like apple has), and you can ignore analysts’ and pundits’ suggestions. Which most companies should do anyway. Unless they suggest that companies keep their customer happy.

By: RIckWebb Fri, 16 Jul 2010 23:31:27 +0000 I can’t believe I’m about to post this, but… anyone who used a NeXT box would probaby debate your characterization of it as flawed by it’s industrial design. That thing rocked, aside from its lack of software. I know people who still use them.

By: Brutus5000bc Fri, 16 Jul 2010 23:06:46 +0000 The major media outlets should have published:

“Jobs shows that the media narrative is worthless.”

Where is the proper investigative reporting? It applies to all stories, not just this Apple story of dropped calls. The real story here is not about Apple, their antenna, or Steve’s management. It’s about how narratives run wild while the media does nothing to validate or dispel. Poor Steve had to offer a slew of data and facts (and even the hand held tests on other phones that any high school journalist could have conducted). The media didn’t even understand that it was Steve’s way of snubbing them.

One last comment – I was impressed with Engadget, which did make some efforts. My hope is that he see blogs that are willing to do investigative journalism.

By: mynamehear2 Fri, 16 Jul 2010 22:23:32 +0000 “There are now two competing narratives when it comes to smartphone antennae and reception, the discussion is going to become very geeky very quickly, and most people will sensibly ignore it.”

And I might add that there will also be numerous sheeple reporters that will report glib and tangential information that in no way get to the heart of the story. Instead they will make it clear that it is more important to follow blindly and not question the company and their feel good marketing department that brings their shallow, self devolved life a shadow of importance by not what they’ve accomplished as human beings, but rather what technology they can afford. And as damaged goods as that technology may be- it is more than you can ever imagine because those reporters and their followers have deemed it so! (place triumphant musical score here).

And you mere person shall never be allowed to carry such technology until you sing the unmitigated praise of the Gods of Apple!

By: ElDuderino Fri, 16 Jul 2010 22:02:48 +0000 @ Reliability

Apple hasn’t been innovative since the ’80s.
Aesthetically pleasing? Yes.
Innovative? Absolutely not.

By: Reliability Fri, 16 Jul 2010 21:16:19 +0000 Thanks for a commentary that is intelligent and worth reading after so many have been so unhelpful to the public or the product. The innovation Apple has provided has made the electronic market what it is and that is something quite fantastic.