Comments on: How the WSJ magazine fails its readers http://blogs.reuters.com/felix-salmon/2010/09/13/how-the-wsj-magazine-fails-its-readers/ A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: JimDavis http://blogs.reuters.com/felix-salmon/2010/09/13/how-the-wsj-magazine-fails-its-readers/comment-page-1/#comment-45998 Wed, 27 Feb 2013 20:08:26 +0000 http://blogs.reuters.com/felix-salmon/?p=5319#comment-45998 I just discovered this article and it contains a lot of inaccuracies. It also omits several important facts. Before the mid-1990s, when Deckers bought the rights to the “UGG” trademark (and the company Ugg Holdings) from an Australian, and tiny companies with similar names in places like Cornwall and New Zealand, a typical Australian ugg boot “factory” consisted of a shack at the edge of a sheep farm, with two or three people working there — all members of the sheep herdsman’s family. They made, at most a few hundred thousand dollars a year. Ugg boots were considered a lower-class, trashy type of footwear, worn by young suburban thugs called “bogans” who didn’t have any money. The American equivalent term would be “white trash.” In the UK you call them “chavs.”

Then Deckers embarked on a very clever and expensive marketing campaign, giving away thousands of pairs of boots not only to celebrities such as Pamela Anderson, Sarah Jessica Parker, Cameron Diaz and Oprah Winfrey, but also the entourage and fans for each celebrity. They carefully sought product placements in trendy films and TV series. The strategy paid off and Oprah named UGG brand boots one of her “Favorite Things” two consecutive years.

The UGG brand boot is now a high fashion item like Jimmy Choo shoes and Ralph Lauren sportswear. Instead of a few hundred thousand dollars in sales to a crowd of suburban Australian chavs, Deckers has just reached US$1 billion in annual sales worldwide. They have every right to protect the lucrative worldwide market that they have created, because they’re the ones who created it. The little Australian shacks on the edges of the sheep farms have every right to sell their wares in Australia but Deckers planted the seeds in the rest of the world, and now they’re reaping a bountiful harvest.

http://www.pjstar.com/business/x18959986 31/Ugg-kicking-it-in-the-U-S

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By: nbywardslog http://blogs.reuters.com/felix-salmon/2010/09/13/how-the-wsj-magazine-fails-its-readers/comment-page-1/#comment-18325 Tue, 14 Sep 2010 06:46:39 +0000 http://blogs.reuters.com/felix-salmon/?p=5319#comment-18325 Hmmm….small concerns in Australia being eaten up by big corporates…that rings a bell.
Talking of the Journal’s owner Rupert Murdoch, his troubles are mounting: new data suggests the Times paywalls are a calamity, Newscorp is hugely overdependent on the English soccer income, MySpace is collapsing, the Andy Coulson affair is making the WSJ look like liars…and the BSkyB grab at cash-flow sorry, takeover process is getting bogged down.
http://nbyslog.blogspot.com/2010/09/excl usive-online-times-titles.html

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By: vb2b http://blogs.reuters.com/felix-salmon/2010/09/13/how-the-wsj-magazine-fails-its-readers/comment-page-1/#comment-18306 Mon, 13 Sep 2010 15:30:25 +0000 http://blogs.reuters.com/felix-salmon/?p=5319#comment-18306 As it happens, Laguiole has already been deckered:
http://www.telegraph.co.uk/news/worldnew s/europe/france/7806861/French-town-in-r ow-with-Laguiole-knife-maker.html

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By: skeeteril http://blogs.reuters.com/felix-salmon/2010/09/13/how-the-wsj-magazine-fails-its-readers/comment-page-1/#comment-18299 Mon, 13 Sep 2010 14:12:09 +0000 http://blogs.reuters.com/felix-salmon/?p=5319#comment-18299 spbaines,
That probably wouldn’t work as the Europeans would recognize such as total BS. Greed has killed America, and it ain’t stopping anytime soon.

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By: spbaines http://blogs.reuters.com/felix-salmon/2010/09/13/how-the-wsj-magazine-fails-its-readers/comment-page-1/#comment-18294 Mon, 13 Sep 2010 10:49:53 +0000 http://blogs.reuters.com/felix-salmon/?p=5319#comment-18294 I would argue that this is a major failing with intellectual property law. There is simply no reason that a single company should be able to trademark/copyright ideas, designs and words that are already in general usage, as Ugg boots clearly are in Australia. Maybe McDonald’s missed a trick by not trademarking the “burger” and its specific collection of ingredients, then it could have been a monopolist, or maybe I should look for a product recently launched in the US and apply for the European copyrights?

http://cautiousbull.wordpress.com/

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By: nicfulton http://blogs.reuters.com/felix-salmon/2010/09/13/how-the-wsj-magazine-fails-its-readers/comment-page-1/#comment-18291 Mon, 13 Sep 2010 06:39:59 +0000 http://blogs.reuters.com/felix-salmon/?p=5319#comment-18291 Maybe worth noting that most uggs sold here in Australia make a point of carrying the “Australia Made” logo in order to charge the AU$80 cost. You can find the cheap Chinese ones too, but you don’t pay as much.

Maybe you should call this a “Genuine blog, written in the USA, manufactured by imported parts”.

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By: Nameless http://blogs.reuters.com/felix-salmon/2010/09/13/how-the-wsj-magazine-fails-its-readers/comment-page-1/#comment-18289 Mon, 13 Sep 2010 04:08:42 +0000 http://blogs.reuters.com/felix-salmon/?p=5319#comment-18289 The problem at the core of this is that generic terms (as ‘ugg’, apparently, was in pre-1970 Australia) cannot and should not be trademarked. That’s Intellectual Property 101. There could be a potential article in there somewhere that deals with the failure of trademarking system that allowed the term to be trademarked in Australia in the first place.

On the other hand, the term most likely was not a generic outside Australia (99.999% of non-Australians probably never heard of the word before Deckers started the move to commercialize them), and, in these countries, there’s no problem at all – when companies like McDougall try to capitalize on worldwide success of Deckers by pushing their products in the US, the trademark law justly protects Deckers.

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By: lobster http://blogs.reuters.com/felix-salmon/2010/09/13/how-the-wsj-magazine-fails-its-readers/comment-page-1/#comment-18286 Mon, 13 Sep 2010 03:26:27 +0000 http://blogs.reuters.com/felix-salmon/?p=5319#comment-18286 Simple. In this country, we make nothing except this ethreal bullshit called “Intellectual Property.” This fantasy must be protected at all costs. That’s why you got fake American uggs shutting down the original Australian uggs by labeling them fake (truly a Kafkaesque situation), why you have Microsoft colluding with the Russian OMON to harrass human rights activists over phantom “pirated software” etc. Disagraceful.

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