Counterparties

By Felix Salmon
March 29, 2011
Atlantic

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What having a US passport says about you — Atlantic

“The zillionaires are on the brink of an almost complete victory” — MoJo

“Kiernan has been on-set at NY1 at 4am every weekday for the past thirteen years” — NYMag

Department of good questions: How did the New York Times manage to spend $40 million on its pay wall? — Greenspun

Typical corporate fail: bike storage which closes down at 6pm — NYO

Times Digital Subscriptions introduced at 99¢ for the first 4 weeks — NYT

2 comments

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“How did the New York Times manage to spend $40 million on its pay wall?”

Here’s a few guesses:

1) They hired a consulting firm like McKinsey for advice.
2) They hired an investment banker for advice.
3) It really only cost them $4 million, but they hired a PR firm, which told them to say it cost $40 million.

If it really cost them $40 million then the paywall is irrelevant, as they won’t last much longer.

Posted by KenG_CA | Report as abusive

Whoa, I mean the rumor has been that the paywall would be easy to circumvent but I didn’t expect anything this simple. All you have to do is remove the &gwh= and everything after it from the URL after you’ve hit the paywall. The article shows right up. Who in their right mind is going to pay instead of taking such a simple action??

Posted by spectre855 | Report as abusive