Comments on: Counterparties A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 By: spectre855 Tue, 29 Mar 2011 14:23:27 +0000 Whoa, I mean the rumor has been that the paywall would be easy to circumvent but I didn’t expect anything this simple. All you have to do is remove the &gwh= and everything after it from the URL after you’ve hit the paywall. The article shows right up. Who in their right mind is going to pay instead of taking such a simple action??

By: KenG_CA Tue, 29 Mar 2011 06:08:02 +0000 “How did the New York Times manage to spend $40 million on its pay wall?”

Here’s a few guesses:

1) They hired a consulting firm like McKinsey for advice.
2) They hired an investment banker for advice.
3) It really only cost them $4 million, but they hired a PR firm, which told them to say it cost $40 million.

If it really cost them $40 million then the paywall is irrelevant, as they won’t last much longer.