Comments on: Moving away from advertising math http://blogs.reuters.com/felix-salmon/2011/05/09/moving-away-from-advertising-math/ A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: NMurali http://blogs.reuters.com/felix-salmon/2011/05/09/moving-away-from-advertising-math/comment-page-1/#comment-26425 Tue, 10 May 2011 14:29:20 +0000 http://blogs.reuters.com/felix-salmon/?p=8182#comment-26425 Actually, iPad ads are easier to ignore.

When I’m reading a (paper)magazine in a two-page format & an ad is on the left side – it is harder to ignore

but, current versions of iPad ads are not tightly integrated with the content – most can be closed or skipped. Hence, they’re easier to ignore

]]>
By: MBS83 http://blogs.reuters.com/felix-salmon/2011/05/09/moving-away-from-advertising-math/comment-page-1/#comment-26409 Mon, 09 May 2011 21:23:52 +0000 http://blogs.reuters.com/felix-salmon/?p=8182#comment-26409 You may not think media buyers’ whims are “constructive,” but that is neither here nor there. They are the customer, and have a lot to say about what they will pay for ads on iPads or anywhere else. As long as they don’t pay full freight for iPad ads, it hurts publishers and makes it harder for them to meet their considerable overhead.

]]>