Comments on: The business of digital journalism http://blogs.reuters.com/felix-salmon/2011/05/10/the-business-of-digital-journalism/ A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: jomiku http://blogs.reuters.com/felix-salmon/2011/05/10/the-business-of-digital-journalism/comment-page-1/#comment-26458 Wed, 11 May 2011 15:04:43 +0000 http://blogs.reuters.com/felix-salmon/?p=8186#comment-26458 Felix, the business won’t change until venture money stops backing companies that give away product. We’re only a few years into this. There is no real model yet because every day some new company pops up that tries to package content to get ad revenue. The content can be shlock, aggregated, stolen, decent, whatever but the fundamentals are driven by the flow of companies offering free.

I don’t see free as sustainable. Like it or not, periods of intense competition tend not to last long. The winners will charge. One can believe that newcomers will keep coming, that starting up will be able to keep free as the model, but that’s just a belief which has not been tested. Free is sustainable only as long as investors are trying to hit home runs trying out new schemes to grab attention.

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By: BPWoods http://blogs.reuters.com/felix-salmon/2011/05/10/the-business-of-digital-journalism/comment-page-1/#comment-26416 Tue, 10 May 2011 05:28:38 +0000 http://blogs.reuters.com/felix-salmon/?p=8186#comment-26416 The News lost its way long ago. At some point, local papers decided it was better to buy stories from the outside instead of sending their own journalists in order to save money. I call it the AP-ization of news.

They kept looking for cheaper and cheaper sources of content. Eventually TV took the same route. Investigators and feature reporters were too expensive and took too long to turn stories around, so they were out the door. I mean, that CNN subscription gets you Jeanne Moos. Why would you pay someone to generate that stuff locally?

Of course now we understand that local content was the whole reason people read and watched, but the thrown away consumers have moved onward and upward. Now blog-news (blews?) fills that gap.

To fix this, it will require money be spent on local talent. Newspapers don’t have this money anymore. TV could probably pull out of its spiral, but I am not sure there are enough news directors with enough brass to go up against the bean counters. Market leaders will be content to cruise on the cult of personality built around their anchors until its too late.

I always envisioned sponsorships as the key. A local sponsor to finance reporters doing local interest pieces…things that will pull viewers/readers. Even if the story is repurposed on web, it could be wrapped in the sponsor’s branding a la gaming sites. Tacky? Only if it’s poorly done.

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