Comments on: How to ethically improve your customer reviews http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/ A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: JacT http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-47741 Tue, 30 Jul 2013 15:44:23 +0000 http://blogs.reuters.com/felix-salmon/?p=8371#comment-47741 That’s interesting…. I mean especially for some industries like hotels for examples online reviews are literally what drives consumers…so I get it how some companies can get desperate for a positive review..!! Here is an interesting article I found on the subject: http://growingsocialmedia.com/improve-on line-customer-reviews/

]]>
By: chappy8 http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27038 Mon, 23 May 2011 21:25:11 +0000 http://blogs.reuters.com/felix-salmon/?p=8371#comment-27038 spectre855: I see what you are saying. I was thinking ‘all else equal’. If I were comparing two places that got 3 stars, I would pick the one that had more reviews. Clearly your thinking is more prevalent since the number of overall reviews is negatively correlated to actual bookings.

]]>
By: klhoughton http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27035 Mon, 23 May 2011 20:56:10 +0000 http://blogs.reuters.com/felix-salmon/?p=8371#comment-27035 RZ0 – It was Ezra, not Matt, who was hired by Kaplan.

]]>
By: RZ0 http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27032 Mon, 23 May 2011 20:28:20 +0000 http://blogs.reuters.com/felix-salmon/?p=8371#comment-27032 So how does Matt Yglesias still have a job?

]]>
By: spectre855 http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27031 Mon, 23 May 2011 20:28:15 +0000 http://blogs.reuters.com/felix-salmon/?p=8371#comment-27031 I can understand the correlation with review value. I know that when I search through reviews on, for instance, a hotel, I usually only scan through the reviews for the negatives. They’re generally much more informative to me about the hotel than 100 reviews saying “We had a great stay!”. They also tend to spell out to you what the clientele there is like. If the negative reviews are “Poor caviar selection from room service” as opposed to “Roaches in the pillows”, you can make some educated guesses about what the other guests will probably be like.

]]>
By: Frostslasher http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27030 Mon, 23 May 2011 20:23:59 +0000 http://blogs.reuters.com/felix-salmon/?p=8371#comment-27030 Chappy8, you should check your own grammar before criticizing others.

]]>
By: chappy8 http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27027 Mon, 23 May 2011 19:37:52 +0000 http://blogs.reuters.com/felix-salmon/?p=8371#comment-27027 Well, you might want to start with the spelling in your post. I’m pretty sure is is Zappos not Zappo’s. While the title of your post is how to ETHICALLY improve customer base, I think that the implication of the research of the reviewer bots on Yelp is that they should mention that a crime happened. Seems like the impact is almost as negative as spelling is positive.

Also not mentioned is that the number of reviews are negative? I find this odd because I myself use number of reviews as a positive indicator when making purchases on Amazon, Expedia, etc.

]]>
By: guanix http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27026 Mon, 23 May 2011 19:35:10 +0000 http://blogs.reuters.com/felix-salmon/?p=8371#comment-27026 it wud b mor ethikal f they says reviews waz editd n provaid lnk to orignal txt.

]]>