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	<title>Comments on: How to ethically improve your customer reviews</title>
	<atom:link href="http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/feed/" rel="self" type="application/rss+xml" />
	<link>http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/</link>
	<description>A slice of lime in the soda</description>
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		<title>By: chappy8</title>
		<link>http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27038</link>
		<dc:creator>chappy8</dc:creator>
		<pubDate>Mon, 23 May 2011 21:25:11 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/felix-salmon/?p=8371#comment-27038</guid>
		<description>spectre855: I see what you are saying.  I was thinking &#039;all else equal&#039;.  If I were comparing two places that got 3 stars, I would pick the one that had more reviews.  Clearly your thinking is more prevalent since the number of overall reviews is negatively correlated to actual bookings.</description>
		<content:encoded><![CDATA[<p>spectre855: I see what you are saying.  I was thinking &#8216;all else equal&#8217;.  If I were comparing two places that got 3 stars, I would pick the one that had more reviews.  Clearly your thinking is more prevalent since the number of overall reviews is negatively correlated to actual bookings.</p>
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		<title>By: klhoughton</title>
		<link>http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27035</link>
		<dc:creator>klhoughton</dc:creator>
		<pubDate>Mon, 23 May 2011 20:56:10 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/felix-salmon/?p=8371#comment-27035</guid>
		<description>RZ0 - It was Ezra, not Matt, who was hired by Kaplan.</description>
		<content:encoded><![CDATA[<p>RZ0 &#8211; It was Ezra, not Matt, who was hired by Kaplan.</p>
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		<title>By: RZ0</title>
		<link>http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27032</link>
		<dc:creator>RZ0</dc:creator>
		<pubDate>Mon, 23 May 2011 20:28:20 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/felix-salmon/?p=8371#comment-27032</guid>
		<description>So how does Matt Yglesias still have a job?</description>
		<content:encoded><![CDATA[<p>So how does Matt Yglesias still have a job?</p>
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		<title>By: spectre855</title>
		<link>http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27031</link>
		<dc:creator>spectre855</dc:creator>
		<pubDate>Mon, 23 May 2011 20:28:15 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/felix-salmon/?p=8371#comment-27031</guid>
		<description>I can understand the correlation with review value. I know that when I search through reviews on, for instance, a hotel, I usually only scan through the reviews for the negatives. They&#039;re generally much more informative to me about the hotel than 100 reviews saying &quot;We had a great stay!&quot;. They also tend to spell out to you what the clientele there is like. If the negative reviews are &quot;Poor caviar selection from room service&quot; as opposed to &quot;Roaches in the pillows&quot;, you can make some educated guesses about what the other guests will probably be like.</description>
		<content:encoded><![CDATA[<p>I can understand the correlation with review value. I know that when I search through reviews on, for instance, a hotel, I usually only scan through the reviews for the negatives. They&#8217;re generally much more informative to me about the hotel than 100 reviews saying &#8220;We had a great stay!&#8221;. They also tend to spell out to you what the clientele there is like. If the negative reviews are &#8220;Poor caviar selection from room service&#8221; as opposed to &#8220;Roaches in the pillows&#8221;, you can make some educated guesses about what the other guests will probably be like.</p>
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		<title>By: Frostslasher</title>
		<link>http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27030</link>
		<dc:creator>Frostslasher</dc:creator>
		<pubDate>Mon, 23 May 2011 20:23:59 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/felix-salmon/?p=8371#comment-27030</guid>
		<description>Chappy8, you should check your own grammar before criticizing others.</description>
		<content:encoded><![CDATA[<p>Chappy8, you should check your own grammar before criticizing others.</p>
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		<title>By: chappy8</title>
		<link>http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27027</link>
		<dc:creator>chappy8</dc:creator>
		<pubDate>Mon, 23 May 2011 19:37:52 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/felix-salmon/?p=8371#comment-27027</guid>
		<description>Well, you might want to start with the spelling in your post.  I&#039;m pretty sure is is Zappos not Zappo&#039;s.  While the title of your post is how to ETHICALLY improve customer base, I think that the implication of the research of the reviewer bots on Yelp is that they should mention that a crime happened. Seems like the impact is almost as negative as spelling is positive.

Also not mentioned is that the number of reviews are negative?  I find this odd because I myself use number of reviews as a positive indicator when making purchases on Amazon, Expedia, etc.</description>
		<content:encoded><![CDATA[<p>Well, you might want to start with the spelling in your post.  I&#8217;m pretty sure is is Zappos not Zappo&#8217;s.  While the title of your post is how to ETHICALLY improve customer base, I think that the implication of the research of the reviewer bots on Yelp is that they should mention that a crime happened. Seems like the impact is almost as negative as spelling is positive.</p>
<p>Also not mentioned is that the number of reviews are negative?  I find this odd because I myself use number of reviews as a positive indicator when making purchases on Amazon, Expedia, etc.</p>
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		<title>By: guanix</title>
		<link>http://blogs.reuters.com/felix-salmon/2011/05/23/how-to-ethically-improve-your-customer-reviews/comment-page-1/#comment-27026</link>
		<dc:creator>guanix</dc:creator>
		<pubDate>Mon, 23 May 2011 19:35:10 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/felix-salmon/?p=8371#comment-27026</guid>
		<description>it wud b mor ethikal f they says reviews waz editd n provaid lnk to orignal txt.</description>
		<content:encoded><![CDATA[<p>it wud b mor ethikal f they says reviews waz editd n provaid lnk to orignal txt.</p>
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