Chart of the day, free checking edition

August 30, 2011
American Banker runs this eye-opening chart today, showing what's happened to the availability of free checking over the past couple of years.

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American Banker runs this eye-opening chart today, showing what’s happened to the availability of free checking over the past couple of years. In a nutshell, at small and medium-sized banks, and at credit unions, things are little changed. It’s down a bit; it’s not down a lot. But America’s biggest banks, behaving in a pretty cartel-like manner, have nearly all abolished it in unison. Two years ago, 96% of them had free checking; now, only 35% do.

“Free checking”, of course, has always been a bit of a misnomer; as I wrote last year, checking is never free. It’s just that in recent years banks have been able to conjure the illusion of free through a system of regressive cross-subsidies, where the poor pay massive overdraft fees and thereby allow the rich to pay nothing.

Still, for the time being, credit unions and smaller banks seem to be able to retain their free-checking services even as the big banks have abolished theirs. Some of this can be seen as a simple marketing expense:

Some community bankers see free checking as their latest opportunity to set themselves apart from the purportedly “Too Big to Fail” banks that have become lightning rods for public criticism since the financial crisis. The ultimate goal, of course, is to poach those big banks’ customers…

Marcus Schaefer, CEO of Truliant Federal Credit Union in Winston-Salem, N.C., calls free checking “an opportunity for us to have another way of differentiating ourselves from large financial institutions.” … he says the policy would change only as a last resort.

At heart, though, what we’re seeing here is the simple fact that there are no economies of scale in retail banking, once you get past a deposit base of a couple of billion dollars or so.

Big banks actually spend more on average to operate each deposit account than small banks, and they have long relied on overdraft fee income to help subsidize free checking. But a 2009 regulation restricted banks’ abilities to charge overdraft fees, which prompted the first wave of cutbacks in free checking.

Conversely, it costs less on average for smaller banks to operate checking accounts and they historically relied less on overdraft fee income, according to Moebs.

“Those that are in this huge bank group, they are truly beyond their economies of scale, and their expenses are usually high in processing areas,” he says.

In any case, I realize it’s now time for me to revisit the wager I offered Patrick Adams, the CEO of St Louis Community Credit Union, last year. Here’s what he wrote, about the Durbin Amendment:

Here’s another surefire lock of a bet. You will be more frustrated than ever. Your costs at the bank will be up. Your costs at the retailer will be up. You will be confused as to which retailers accept your debit card and which ones don’t. You will have no clue what the minimums and maximums of your debit card activity will be because there will be no consistency among retailers.

As a result, you will carry more cash and more checks… And, what about this double-dip possibility? You’ll use more checks at the check-out counter and the retailer will charge you a processing fee for doing it. (See, their handling of checks and cash are more expensive than debit cards.) You’ll pay for that, as well.

If this legislation is passed, I will mark my calendar to re-visit this issue a year after enactment. If I am wrong, I will eat the biggest piece of humble pie ever, including a public apology to everyone – starting with Senator Durbin. I must tell you that I’m extremely confident that an apology won’t be forthcoming.

It’s been over a year now since the Durbin Amendment was signed into law, and it’s time for Adams to re-visit this issue. Are his customers more frustrated than ever? Are their costs at the bank up? Are their costs at the retailer up? Are they confused as to which retailers accept their debit card and which ones don’t? Are they carrying more cash and more checks?

I offered Adams a specific wager — if he’s processing more checks per checking account today than he was at the time the legislation was passed, I said I’d donate $100 to his credit union. And I’ll honor my side of the bet, even though he didn’t formally agree to his side, and so I won’t expect a $100 check to come to Lower East Side People’s if he isn’t. So, Patrick, there’s a $100 bill lying on the table. Are you able to pick it up?

Update: Adams has replied, and we’ve agreed to push the bet back to July 2012, the one-year anniversary of when the Durbin rule was enacted, rather than just signed into law. The bet is on!


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