Comments on: What does Google want with Zagat? http://blogs.reuters.com/felix-salmon/2011/09/08/what-does-google-want-with-zagat/ A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: SocialSweetSpot http://blogs.reuters.com/felix-salmon/2011/09/08/what-does-google-want-with-zagat/comment-page-1/#comment-30851 Tue, 13 Sep 2011 20:37:56 +0000 http://blogs.reuters.com/felix-salmon/?p=9816#comment-30851 It is simple housekeeping…Google just bought an old house in Beverly Hills with a famous history that they are going to remodel to beat the latest hottest competition in that neighborhood. Google eats micro and spits out macro. Personally, I think they should rethink their strategy. People are totally overwhelmed by the macro chaos of social media and the internet. They want and need micro to stand on and calm the storm. When I hear GOOGLE now I can not even think through all they have and do. When I think Facebook, I think friendly neighborhood. When I think Yelp, I think livable neighborhood. When I hear GOOGLE, I think BLACK HOLE in the universe.

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By: GRRR http://blogs.reuters.com/felix-salmon/2011/09/08/what-does-google-want-with-zagat/comment-page-1/#comment-30700 Fri, 09 Sep 2011 02:41:22 +0000 http://blogs.reuters.com/felix-salmon/?p=9816#comment-30700 I think it’s fair to say, there was too much bad blood between the two companies.

Google tried to buy Yelp in 2009, but it collapsed. A year later Google started posting its crawled reviews from Yelp in its Google Places, but that’s nothing new, considering the same thing goes on with Google Books (reviews from Powells, Amazon and B&N). Yelp complained, so Google removed them from its listings.

Google didn’t just buy Zagat, it bought into a revenue stream from other GPS providers who add Zagat ratings into their POI.

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By: marantz http://blogs.reuters.com/felix-salmon/2011/09/08/what-does-google-want-with-zagat/comment-page-1/#comment-30693 Fri, 09 Sep 2011 00:12:37 +0000 http://blogs.reuters.com/felix-salmon/?p=9816#comment-30693 Hopefully Zagat has some prized patents, otherwise i have no idea.

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By: MattF http://blogs.reuters.com/felix-salmon/2011/09/08/what-does-google-want-with-zagat/comment-page-1/#comment-30691 Thu, 08 Sep 2011 22:10:30 +0000 http://blogs.reuters.com/felix-salmon/?p=9816#comment-30691 There’s a possibility that all Google really wants is the brand– They’ll put ‘Zagat’ on a Google-crowd-source service, and it’ll be famous immediately.

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By: Brupub http://blogs.reuters.com/felix-salmon/2011/09/08/what-does-google-want-with-zagat/comment-page-1/#comment-30689 Thu, 08 Sep 2011 21:50:53 +0000 http://blogs.reuters.com/felix-salmon/?p=9816#comment-30689 Open Table’s stock drops, but Zagat already uses Googl Maps, and you can reserve a table via Open Table directly from Zagat’s Website. Don’t know about this Nina and Tim.

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By: Rusky661 http://blogs.reuters.com/felix-salmon/2011/09/08/what-does-google-want-with-zagat/comment-page-1/#comment-30686 Thu, 08 Sep 2011 21:01:19 +0000 http://blogs.reuters.com/felix-salmon/?p=9816#comment-30686 I spent about 10 hours discussing with someone who got the impression from the National Restaurant Association meeting last May that Google was going to try to roll out a reservation system. I work with www.reservationgenie.com and we hypothesized that they would make it open so sites like ours can use their back end to help promote the restaurant with rewards programs and concierge referral management. Open Table’s 10% stock drop kind of supports that theory. Having an affiliate site drive traffic to your customers is valuable way of getting new customers. We have a whole reseller program built around it.

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By: loudnotes http://blogs.reuters.com/felix-salmon/2011/09/08/what-does-google-want-with-zagat/comment-page-1/#comment-30685 Thu, 08 Sep 2011 20:54:15 +0000 http://blogs.reuters.com/felix-salmon/?p=9816#comment-30685 Odd that you support content aggregation of news but find content aggregation of opinion to be uncompelling.

Publius: I wish I had $1m of GOOG too.

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By: samadamsthedog http://blogs.reuters.com/felix-salmon/2011/09/08/what-does-google-want-with-zagat/comment-page-1/#comment-30683 Thu, 08 Sep 2011 20:22:55 +0000 http://blogs.reuters.com/felix-salmon/?p=9816#comment-30683 Based on the leftovers He brings me, i find that Zagat quality ratings within a city are pretty good guides. You are completely right about inflation when one leaves NY — but then again, everything is deflated when one leaves NY. (i can even say this about my recent trip to Vancouver, which was pretty good, but still not NY.)

i agree with you about the prices. Where do these come from, anyway?

But Zagat is a million times better than Yelp. Tripadvisor is actually not too bad. But unlike either, Zagat can be read for amusement. He still remembers a review that said, “A good place to find a boyfriend, unless you’re a woman.” And another that said, “The real reason to go is to observe the latest Paris fashions… and the latest advances in plastic surgery.”

It’s about curation, me boy.

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By: Publius http://blogs.reuters.com/felix-salmon/2011/09/08/what-does-google-want-with-zagat/comment-page-1/#comment-30682 Thu, 08 Sep 2011 20:03:36 +0000 http://blogs.reuters.com/felix-salmon/?p=9816#comment-30682 I suspect that Google did what many, many acquirers have done over the years–contracted a survey! And guess what? Lots of people have heard of Zagat. Many, many more, I suspect, than have heard of Yelp or Tripadvisor or whatever the latest fad is.

Zagat has been publishing their guides for a long time. That tends to build credibility, especially with folks who don’t have time or money to dine out continually. And brand awareness matters. It’s not everything, but it’s a starting point, and starting points are worth $$$ when coupled with a growth vehicle and a revenue engine.

So, makes sense to me. But hey, I’m just a buy-side dweeb with 2000 shares of GOOG. What do I know?

Full disclosure: I wish I had more.

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By: foobar441 http://blogs.reuters.com/felix-salmon/2011/09/08/what-does-google-want-with-zagat/comment-page-1/#comment-30681 Thu, 08 Sep 2011 19:32:48 +0000 http://blogs.reuters.com/felix-salmon/?p=9816#comment-30681 Google seems to value pedigree and reputation. Just as Google prefers to recruit at elite universities it seems to prefer established brand names such as Zagat over upstarts such as Yelp.

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