Chart of the day, tech-stock edition

By Felix Salmon
November 23, 2011
Paul Kedrosky reckons that Groupon's the worst-performing internet IPO since Netflix, in 2002.

" data-share-img="" data-share="twitter,facebook,linkedin,reddit,google" data-share-count="true">

GRPNNFLX.png

Paul Kedrosky reckons that Groupon’s the worst-performing internet IPO since Netflix, in 2002. He’s wrong: Groupon is doing even worse than Netflix did. It’s now trading at 85% of its IPO price; Netflix, by contrast, was still a tiny bit above its IPO price at this stage in its volatile history. (The chart above shows how Netflix performed in its first year as a public company, compared to its IPO price.)

If Netflix is any indication, Groupon is going to trade significantly lower than its current level before it ever recovers. Netflix went public at $15 per share, at the end of May 2002; on October 9 of that year it closed at just $5.22. Which is $2.61 in current prices, since it subsequently had a 2-for-1 stock split. That makes today’s closing price of $68.50 look positively healthy, the stock’s precipitous recent drops notwithstanding.

What this chart really shows, of course, is just how difficult the stock market’s job of price discovery is. In the early days of a technology company’s life as a public company, the stock price can move quite violently.

And with Groupon we should expect especially violent moves, for two reasons. Firstly, the float is tiny; and secondly, there’s a very loud and vehement class of Groupon bears who are desperate to short the stock and are convinced it’s going to zero. They might even be right. But my main point here is that looking at the Groupon share price on a day-to-day basis is a very good way to go slightly mad.

Groupon’s share price doesn’t reflect new news about the company; it’s more akin to a volatile random-number generator. If it goes down, that doesn’t mean that Groupon is a bad company; and if it goes up, that doesn’t mean Groupon is a good company.

This is one reason why technology companies hate going public: they start getting judged,first and foremost, on the one thing they have no control over, which is their share price. And tech-company share prices in general have been doing very badly in the post-IPO period of late. Why on earth would anybody want to join the likes of Demand Media or Renren, both of which are far below their IPO price? Some companies, like Facebook, have so many shareholders that they’re forced to go public. Others have VC backers twisting their arms. But if you have a choice in the matter, most sensible tech-company CEOs are likely to put off an IPO as long as they possibly can.

5 comments

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/

Felix, you state quite correctly that Groupon’s share price doesn’t reflect news about the company and is therefore akin to a volatile random-number generator.

My question is this…given the extent to which short-term trading has increased as a percentage of overall market volume, isn’t this true for many other stocks, and possibly the market as a whole?

After all, day-traders and millisecond long computer traders don’t care a whit about the long term prospects of the stock they are trading either.

Posted by mfw13 | Report as abusive

Good point, mwf. Likewise, long-term investors don’t care a whit about the short-term fluctuations.

Is an interesting dichotomy.

Posted by TFF | Report as abusive

I so much believe that was a very compelling article to consider as you would planning going IPO!!!

Groupon must have not seen this coming!

I hope they get to have a grip for their hope…

Good Luck

Visit Crumblrr.com

Posted by crumblrr | Report as abusive

Would you please make these stock price graphs using log coordinates on the y axis? A change from 120 to 110 is not nearly as important as a change from 20 to 10.

Posted by SethRoberts | Report as abusive

In this case, Seth, the basis for comparison is the IPO price. It isn’t intended as an IRR graph.

Posted by TFF | Report as abusive