Comments on: How to cover Greece http://blogs.reuters.com/felix-salmon/2012/05/17/how-to-cover-greece/ A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: headludd http://blogs.reuters.com/felix-salmon/2012/05/17/how-to-cover-greece/comment-page-1/#comment-39251 Sun, 20 May 2012 18:20:36 +0000 http://blogs.reuters.com/felix-salmon/?p=14144#comment-39251 The latest US edition of the Economist has abandoned “The Greek Run” cover, in favor of a cartoon of wolly mamoths heading for a cliff; “The Endangered Public Company” is the headline.
It seems even the Economist has no faith in its US readers’global attention span.

]]>
By: Marphatexas http://blogs.reuters.com/felix-salmon/2012/05/17/how-to-cover-greece/comment-page-1/#comment-39199 Fri, 18 May 2012 12:32:01 +0000 http://blogs.reuters.com/felix-salmon/?p=14144#comment-39199 Sounds like you an interviewing for Quartz, Felix…

]]>
By: handleym http://blogs.reuters.com/felix-salmon/2012/05/17/how-to-cover-greece/comment-page-1/#comment-39192 Fri, 18 May 2012 07:22:49 +0000 http://blogs.reuters.com/felix-salmon/?p=14144#comment-39192 This discrepancy between what is important and what is covered is hardly unique.

I’d argued that the (slowly bubbling behind the scenes) positioning and squabbling in China following the Bo Xilai affair are likely (in time) to be vastly more important than the day-to-day nonsense we hear about in the presidential election coverage; but in the US we hear nothing about this, and my guess is Europe isn’t doing much better in covering it.

]]>
By: realist50 http://blogs.reuters.com/felix-salmon/2012/05/17/how-to-cover-greece/comment-page-1/#comment-39165 Thu, 17 May 2012 19:39:10 +0000 http://blogs.reuters.com/felix-salmon/?p=14144#comment-39165 Furthering the point made by Felix and mpenick, here is the quote from the Economist’s weekly email –

“In Europe and Britain it would have seemed odd to put anything on the cover other than the euro and the possibility of a “Grexit”. It is not a good idea for Greece to leave the euro, we argue, but it is time to prepare for its departure. In the rest of the world we use Facebook’s flotation as a chance to look at the endangered public company.”

FWIW, sounds like Asia/Australia/Africa got the same cover as North America.

]]>
By: david3 http://blogs.reuters.com/felix-salmon/2012/05/17/how-to-cover-greece/comment-page-1/#comment-39164 Thu, 17 May 2012 19:36:07 +0000 http://blogs.reuters.com/felix-salmon/?p=14144#comment-39164 Granted it is a specialty publication, but I like the cover of the recent CFA Institute magazine. http://www.cfapubs.org/loi/cfm

]]>
By: mpenick http://blogs.reuters.com/felix-salmon/2012/05/17/how-to-cover-greece/comment-page-1/#comment-39163 Thu, 17 May 2012 18:42:04 +0000 http://blogs.reuters.com/felix-salmon/?p=14144#comment-39163 It looks like Felix posted the European cover of the Economist. The North American cover says “The endangered public company” and the article with that title is about the Facebook IPO. So Felix is incorrect in a technical sense, but his main point that Europeans and Americans care about different things is given further support by the Economist’s cover choices for different regions.

]]>
By: CRamakrishnan http://blogs.reuters.com/felix-salmon/2012/05/17/how-to-cover-greece/comment-page-1/#comment-39161 Thu, 17 May 2012 17:43:53 +0000 http://blogs.reuters.com/felix-salmon/?p=14144#comment-39161 I’m not sure geography is the decisive variable here. According to The Economist’s circulation statistics, 50% of their readership is in the US and less than 1/3 of their readership is in Europe. In fact, The Economist’s US circulation pretty comparable to Bsinessweek’s circulation, so I would think the difference has less to do with US vs. Europe and more to do with the different audiences the magazines cultivate and enjoy.

]]>
By: Bjolly http://blogs.reuters.com/felix-salmon/2012/05/17/how-to-cover-greece/comment-page-1/#comment-39159 Thu, 17 May 2012 17:24:45 +0000 http://blogs.reuters.com/felix-salmon/?p=14144#comment-39159 Can you explain why a US audience shouldn’t care about this? I understand why Europe shouldn’t care about Facebook, but it seems pretty important to the US economy and the global economy what’s happening in Europe. If the EU starts to unravel, the US will be drawn in.

]]>
By: archiem http://blogs.reuters.com/felix-salmon/2012/05/17/how-to-cover-greece/comment-page-1/#comment-39157 Thu, 17 May 2012 17:01:24 +0000 http://blogs.reuters.com/felix-salmon/?p=14144#comment-39157 It could be that the truth hurts, but it also could be that some overly general concluding statements are being made about the interests of the American population. As an American (although admittedly, living overseas), my interest is solely on the Greek outcome. I would hope that the conclusion to be reasonably drawn speaks from this analysis speaks more to what is on the mind of the advertisers than that of the public.

]]>
By: MrRFox http://blogs.reuters.com/felix-salmon/2012/05/17/how-to-cover-greece/comment-page-1/#comment-39155 Thu, 17 May 2012 16:55:53 +0000 http://blogs.reuters.com/felix-salmon/?p=14144#comment-39155 “…it’s perennially impossible to come up with any really good explanation of why a US audience should really care (about the Greek ‘thing’).” (FS)

Not really – the explaination has to do with how a bank in Austria in 1931 went under and the fall-out from that came and got damn near every bank in the US. People can relate to that, FS.

“…the US media will largely ignore it, … until such time as it starts causing visible repercussions for US banks or stocks.” (FS)

That shouldn’t take long.

]]>