Facebook muppet of the day: UBS

By Felix Salmon
June 8, 2012
Maria Bartiromo today, under the headline "UBS May Have Facebook Trading Loss of $350 Million":

" data-share-img="" data-share="twitter,facebook,linkedin,reddit,google" data-share-count="true">

CNBC has a breathless report from Maria Bartiromo today, under the headline “UBS May Have Facebook Trading Loss of $350 Million”:

UBS is sitting on losses that could be as high as $350 million stemming from its investment in the Facebook initial public offering, and is preparing legal action against Nasdaq as a result, people familiar with the matter told CNBC…

These people said UBS wanted 1 million shares, but when it did not receive confirmations, it repeated the order multiple times and was left with much more than it intended…

Apparently, UBS tried to unload the stock at $35 a share, but could not catch a bid and sold some of the positions under $30 a share.

The math here just doesn’t add up. Let’s say that UBS put in an order for 1 million shares, didn’t get a confirmation, so canceled the first order and put in a second order. And then didn’t get a confirmation for that, either. Let’s say it did this, oh, half a dozen times in all. And that each time, the order went through but the cancelation didn’t. Which would mean that UBS ended up with 6 million shares at the opening price of $42. And then sold them all at an average of $33. That’s a loss of $9 per share times 6 million shares — which works out at $54 million.

So, where does the other $300 million come from?

The fact is that if UBS ended up losing anywhere close to $350 million on Facebook stock, it has no business being in the equity capital markets at all. On the day of the IPO, it makes perfect sense that UBS put in orders to buy stock, since it was surely receiving orders from its clients. And I can also believe that due to Nasdaq glitches, UBS might have ended up buying more stock than it wanted.

But if UBS only had orders for 1 million shares from its clients, and it found itself with many more shares than that, it was incumbent on UBS to sell the excess stock — immediately. UBS has no business holding millions of shares of Facebook on its balance sheet for no good reason other than that Nasdaq made a mistake.

What’s more, it was abundantly clear on that first day of trading that Morgan Stanley would buy back as the market wanted to sell, at the IPO price of $38 per share. If UBS had more shares than it wanted, there was a willing buyer at that price.

So what happened? Kid Dynamite has got some screenshots from Twitter, which show that UBS was buying aggressively in the market, at 11:40am, at $40 per share. To the tune of some 86 million shares 860,000 shares. Anything from 11:40am onwards can’t be attributed to Nasdaq glitches, it’s a simple bet that Facebook was going up rather than down.* By Monday morning, UBS advertised more shares traded even than Morgan Stanley — over 100 million in total.

The most likely thing, here, is that UBS simply bollixed up its Facebook trading strategy in the worst possible way, going massively long at exactly the same point in time as everybody else was going massively short. It was a bold and enormous bet, and like many bold and enormous bets, it wound up going spectacularly wrong. But if that’s what happened, you can’t really blame the Nasdaq. After all, if the bet had worked out, and Facebook stock had soared, you can be sure that UBS — and its traders — would be taking full credit for their genius and prescience.

*Update: Apologies to UBS, the screenshot shows actual shares for sale, not lots of 100 shares as Kid Dynamite first assumed. And there were some Nasdaq glitches even after 11:30am. But the fault here still looks as though it lies at least as much with UBS as it does with the Nasdaq.


We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/

Felix – I’m told that the settings on that screenshot are for ACTUAL shares, not the standard x100 shares, so it’s only 860,000 (not 86mm) in that screenshot – FYI. I edited my post.

My inclination is that UBS definitely did NOT intend to go massively long FB – but it may not have been Nasdaq’s fault – it seems that UBS may have had their own systems f*ckups (triggered by Nasdaq’s? who knows)…

Posted by KidDynamite | Report as abusive

Maybe somebody at UBS made the same mistake as Kid Dynamite — thought they were entering a buy for a certain number of shares, but were actually entering the number of round lots… Wouldn’t be the first time somebody executed a trade that stupidly — e.g. the trader in Japan who swapped the price and number-of-shares fields.

Posted by Auros | Report as abusive

Sounds like a classic instance of ‘The Beer Game’ from MIT’s Sloan School of Management (detailed in Peter Senge’s 1992 book, ‘The Fifth Discipline’ (Chapter Three).

Posted by crocodilechuck | Report as abusive

Should Morgan Stanley Bankers Responsible For ‘Facebook IPO Fiasco’ Be Banned? http://seekingalpha.com/a/dum1

Posted by Silk32 | Report as abusive

Facebook shares peaked at $45.00 and since troughed at $25.52. A 43% decline. Therefore, to lose $350m, UBS must have gone long with a $813m position exactly at the peak and sold exactly at the trough. In all likelihood, UBS didn’t hit the peak (when buying) or the trough (when selling), meaning the position must have been even larger, most likely over $1bn. Which, as you say, raises the question of why UBS’s equity team was long >$1bn of Facebook stock on IPO day.

Posted by spbaines | Report as abusive

Instead of saying: “Apologies to UBS” after having written such a dreadful article full of misinformation, you really should change the title instead of calling them muppets…

As you said in your first paragraph, CNBC has done an AWEFUL job at journalism and what they claim makes absolutely no sense. You were right until there, but then you make atrocious claims about some 100 million share trading and you even go as far as speculating on their strategy! That’s possibly even worse journalism than CNBC.

The least you should do right now is UPDATE THE TITLE of the article and surely you should go as far as completely DELETE OR EDIT IT.

Don’t you think ?? Or is Reuters OK with having a completely made up story?

Posted by jimbojones23 | Report as abusive

What is amazing is that UBS was so ill informed that they would go long on facebook at $40 Fb is a fade like AOL was and will be gone in a few years so where does that leave the people who bought into this $100b hype?

Posted by Marcobliss | Report as abusive

This year’s Golden Globe Award was voted the deadline in November 15th, before the World Cup qualifying play offs, which makes the C, not by virtue of its performance in the play offs Shen Yong, the competition become golden weight

Kimree is a world-leading e-cigarette company. According to Frost & Sullivan, Kimree was the second largest e-cigarette designer and manufacturer in the world in terms of both revenues and production volume in 2013. The Company designs and produces a broad range of e-cigarette products, including disposable e-cigarettes, rechargeable e-cigarettes and e-cigarette accessories. Visit http://www.kimree.com/ for more.

Do check my web site as well. It is the best advice available on the unannounced Marq by Assetz group in Bangalore. You can visit with my site to also learn about any of the newest endeavors in Bangalore.

Couldn? to become created any benefit. Reading this write-up reminds me associated with our aged room companion! He / she generally retained referring to this specific. I am going to onward this short article to your pet. Sure he’ll almost certainly have a very great read. Many thanks for revealing!

I simply could not depart your website prior to suggesting that I really enjoyed the usual information an individual provide for your guests? Is gonna be back regularly in order to check up on new posts