Comments on: Content economics, part 1: advertising http://blogs.reuters.com/felix-salmon/2013/02/20/content-economics-part-1-advertising/ A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: Alden Schwartzman http://blogs.reuters.com/felix-salmon/2013/02/20/content-economics-part-1-advertising/comment-page-1/#comment-55605 Sun, 19 Oct 2014 16:01:24 +0000 https://blogs.reuters.com/felix-salmon/?p=20625#comment-55605 924247 573468Hello! I merely would like to give a huge thumbs up for the fantastic info you

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By: scion67 http://blogs.reuters.com/felix-salmon/2013/02/20/content-economics-part-1-advertising/comment-page-1/#comment-48606 Tue, 12 Nov 2013 20:01:31 +0000 https://blogs.reuters.com/felix-salmon/?p=20625#comment-48606 The most preposterous thing about that Nielsen graphic is that people spend more than ten times as much time watching live tv as DVR’d TV. Really? The only people who sit through an ad these days (other than sports) are the ones who can’t find the remote. Upton Sinclair’s quote, “It is difficult to get a man to understand something, when his salary depends on his not understanding it” is totally relevant here. Neither the networks, nor the tv ad buyers, nor nielsen have any incentive to acknowledge how the world is changing, and they never will. We all just have to wait for them all to die, and then a new generation of ad buyers will redirect those ad dollars to online. And ‘site wraps’, as innovated by Denton, are very much branded advertising.

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By: shailendrasingh http://blogs.reuters.com/felix-salmon/2013/02/20/content-economics-part-1-advertising/comment-page-1/#comment-46346 Thu, 21 Mar 2013 05:04:42 +0000 https://blogs.reuters.com/felix-salmon/?p=20625#comment-46346 an internet advertising campaign for your brand, you would be surprised to find out that online ads are not at all expensive. There are even free of cost advertising options for small advertisers. It depends upon the type of promotion campaign you want to launch for your brand according to which you can choose the right form of internet advertising. Banner advertising, PPC ads, Viral marketing, Email marketing, Wap advertising, Social networking ads, Pop ups etc. are some forms of internet advertising adopted by advertisers and brand owners.
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By: QCIC http://blogs.reuters.com/felix-salmon/2013/02/20/content-economics-part-1-advertising/comment-page-1/#comment-45943 Fri, 22 Feb 2013 20:38:11 +0000 https://blogs.reuters.com/felix-salmon/?p=20625#comment-45943 “people watching 145 hours of TV every month”

You mean unemployed people and stay at home moms with no purchasing power? That sun graphic was cute but I doubt it has much to do with the actual current and particularly the future purchasing power of people.

Most people I know who watch 6 days of TV a month are retired, unemployed, or stay at home parents.

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By: mfw13 http://blogs.reuters.com/felix-salmon/2013/02/20/content-economics-part-1-advertising/comment-page-1/#comment-45938 Fri, 22 Feb 2013 03:33:52 +0000 https://blogs.reuters.com/felix-salmon/?p=20625#comment-45938 I think the bigger question is how advertising influences customer purchasing decisions.

After all, we are all exposed to hundreds, if not thousands, of ads each and every day.

Yet how often do they influence us enough to make a purchase, or to switch brands.

There is still a remarkable dearth of data on what the ROI on various forms of advertising actually is…

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