Comments on: Content economics, part 1: advertising

By: shailendrasingh

shailendrasingh — Thu, 21 Mar 2013 05:04:42 +0000

an internet advertising campaign for your brand, you would be surprised to find out that online ads are not at all expensive. There are even free of cost advertising options for small advertisers. It depends upon the type of promotion campaign you want to launch for your brand according to which you can choose the right form of internet advertising. Banner advertising, PPC ads, Viral marketing, Email marketing, Wap advertising, Social networking ads, Pop ups etc. are some forms of internet advertising adopted by advertisers and brand owners.
for more-http://www.mobileandinternetadverti sing.com/InternetAdvertising.aspx

By: QCIC

QCIC — Fri, 22 Feb 2013 20:38:11 +0000

“people watching 145 hours of TV every month”

You mean unemployed people and stay at home moms with no purchasing power? That sun graphic was cute but I doubt it has much to do with the actual current and particularly the future purchasing power of people.

Most people I know who watch 6 days of TV a month are retired, unemployed, or stay at home parents.

By: mfw13

mfw13 — Fri, 22 Feb 2013 03:33:52 +0000

I think the bigger question is how advertising influences customer purchasing decisions.

After all, we are all exposed to hundreds, if not thousands, of ads each and every day.

Yet how often do they influence us enough to make a purchase, or to switch brands.

There is still a remarkable dearth of data on what the ROI on various forms of advertising actually is…

By: y2kurtus

y2kurtus — Fri, 22 Feb 2013 02:31:34 +0000

“Americans have clearly voted that, given the choice, they’d much rather have cable TV than broadband internet.”

Only in the same way that Americans voted LAN lines as the best phone service until 2007 or coal as the best source of electricity until 2011. It takes time to turn a ship as big as the U.S. economy.

Broadband cable and DSL has been steadily growing. Pay TV subscribership is pretty flat since 2001.

By: Auros

Auros — Thu, 21 Feb 2013 22:00:30 +0000

I literally can’t remember the last time I watched live TV. Even with major events, like the election returns, I TiVo it, and accumulate a small buffer at the beginning of the recording so I can skip over ads, and then take breaks to go make snacks, or whatever, to let the buffer re-generate, if I catch up to live. So I definitely never see TV ads. And online ads, well, that’s what AdBlock Plus is for. If companies want to get some money from me, I’m happy to pay them for an ad-free version of their site; but if they won’t let me do that, they’re not going to get anything from me at all, b/c their ads are not going to waste my bandwidth and attention.

By: dsquared

dsquared — Thu, 21 Feb 2013 09:53:45 +0000

online ads, by contrast, are closer to direct marketing.

And, to flog a dead horse here somewhat, affiliate links are, literally, direct marketing.