http://blogs.reuters.com/felix-salmon/2013/03/15/the-many-flavors-of-native-content/ A slice of lime in the soda Sat, 18 May 2013 04:10:35 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://blogs.reuters.com/felix-salmon/2013/03/15/the-many-flavors-of-native-content/comment-page-1/#comment-46261 hansrudolf Sat, 16 Mar 2013 17:02:19 +0000 http://blogs.reuters.com/felix-salmon/?p=20917#comment-46261 Native content (naive content ?) consumes the editorial brand name. It's like drawing checks on an account. Native content (naive content ?) consumes the editorial brand name. It’s like drawing checks on an account.

]]> http://blogs.reuters.com/felix-salmon/2013/03/15/the-many-flavors-of-native-content/comment-page-1/#comment-46258 Kaleberg Sat, 16 Mar 2013 01:19:15 +0000 http://blogs.reuters.com/felix-salmon/?p=20917#comment-46258 So, how much of Samsung's huge marketing budget is getting turned into all those hit pieces being run on Apple? It's kind of hilarious. Does anyone consider the word "Forbes" or "Fortune" on the cover of a magazine or banner of web page to mean anything anymore? I'd argue that the publishers run the risk of devaluing their brands, but, realistically, that isn't much of a problem any more and hasn't been for years. So, how much of Samsung’s huge marketing budget is getting turned into all those hit pieces being run on Apple? It’s kind of hilarious. Does anyone consider the word “Forbes” or “Fortune” on the cover of a magazine or banner of web page to mean anything anymore? I’d argue that the publishers run the risk of devaluing their brands, but, realistically, that isn’t much of a problem any more and hasn’t been for years.

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