Comments on: Counterparties: How the Penney dropped A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 By: vpostrel Thu, 18 Apr 2013 21:04:05 +0000 The point of my article was NOT that discounts are the only way to get people into the store or even that Johnson’s strategy was necessarily a bad one. It was that JCP did not execute its strategy so that it FIRST gave customers a new reason to come into the store and only then eliminated the discounts. Everyday low pricing can clearly work (see: Wal-Mart) as can everyday high pricing (see: Apple), but only if there is some reason other than discounts to come into the store.