Comments on: GoldieBlox, fair use, and the cult of disruption A slice of lime in the soda Sun, 26 Oct 2014 19:05:02 +0000 hourly 1 By: Dianimal Thu, 09 Jan 2014 11:10:36 +0000 Gilson, above, makes a misrepresentation by only quoting the first sentence from one of the products on the GoldieBlox website: “In this much-anticipated sequel, Goldie’s friends Ruby and Katinka compete in a princess pageant with the hopes of riding in the town parade.”

Yeah that does sound hypocritical as Gilson suggests. Except when you read the next sentence and put it in context it makes a lot more sense: “When Katinka loses the crown, Ruby and Goldie build something great together, teaching their friends that creativity and friendship are more important than any pageant.”

So obviously Goldieblox is not promoting princess pageant culture but critiquing it.

As for the song issue, it’s kind of a tough one. As a musician who wouldn’t want works to be used in advertising, I think the creator correctly has certain rights over its use. And the Beastie Boys are cool guys, so why target them? There are loads of way more genuinely sexist male acts who could be parodied.

BUT, it’s also not a great song, by the band’s own admission, with embarrassing misogynistic lyrics. In that sense it deserves to be made fun of and turned upside down.

After careful consideration, I would have to side with the Boys. It may be a crap song, but it’s still their crap song and an advertisement is an advertisement is an advertisement.

What I really don’t get though is how people on this thread go from discussing this issue to vilifying “feminists”.

Get a grip! The issue of whether or not Goldieblox’s appropriation of “Girls” constitutes Fair Use, under the law, doesn’t actually have anything whatsoever to do with feminism!

By: KitschyD Thu, 12 Dec 2013 07:48:06 +0000 The fair use argument on the Beastie Boys parody really could go either way (especially in the Ninth Circuit)… though probably the commercial purpose of the work will outweigh its transformative nature as a parody.

I’m confused, however, about one of the updates… what is so terrible about the “I want a goat” video? It appears to be a simple, non-commercial parody to promote people donating to a now-defunct charity that provides goats to families in india as a stepping stone out of hunger and poverty (similar to I suppose you could be offended if you see it as making light of poverty (by using a silly song), but I think it was just intended to be funny so as to draw more attention to a charitable cause in a lighthearted way (rather than a Sarah Mclachlan ASPCA “turn off the TV and kill yourself” kind of way). I don’t get the outrage…

By: EricVB Sat, 07 Dec 2013 13:36:11 +0000 My wife and I own an educational toy store, and after a lot of thought, and for many reasons (not just the Beasties Debacle) decided that Goldie Blox is not a company that deserves our dollars or our shelf space. Our current stock sold out just about the time the video broke, and shortly thereafter we cancelled our next order.

They are playing everyone, and I’m gratified to see by some of the comments here that not everyone things the Emperor’s New Clothes are quite so spiffy.

By: primedprimate Mon, 02 Dec 2013 06:03:06 +0000 The blog is now restricted access. Does someone have a cached version of offending posts?

By: reader88 Fri, 29 Nov 2013 22:49:31 +0000 Everyone should read the blog that Debbie wrote from India (referenced by Mr. Salmon above in update #2). I cringed reading it. The blog is just embarrassing. You’re shallow, Debbie. Thanks, I will stick with Lego Friends and Rainbow Loom to engage my girls’ minds.

By: ikthog Wed, 27 Nov 2013 23:28:20 +0000 Or, Goldieblox got caught up in the viral internet mindset, as many video creators, bloggers and others have done — including plenty of well-lawyered companies — and didn’t really think through the ramifications. But nice job of completely vilifying the company and making sweeping assumptions about its motives.

You can decide that you think “Girls” was satire, and that Goldieblox and its oh-so-tasteless CEO crassly and deliberately stole the song’s notoriety to make a big ca$$$h grab. Sure. Alternatively, you could say there is nothing whatsoever in the song that suggests it is satire, that any such claims made by the group years later are simply ex post facto justifications of older and wiser people who were a little embarrassed about the song, and that Goldieblox appropriated the song simply as a commentary on both it and the culture surrounding girls’ toys and gender roles in general.

And of course, no mention of the Beasties’ own history of sampling without permission — for money, even! — and the lawsuits that followed, but I realize that didn’t fit your narrative. My point being that when you really start digging into appropriation and viral culture, it becomes very difficult to say “up until this point, appropriation is cool, and after that it’s stealing.” But that’s why we have courts. You might decide that music released on an album is art, and music created for an advertisement is crass commercialism, but they are both designed to make money.

By: 6StringMerc Wed, 27 Nov 2013 21:08:58 +0000 So this is almost too close of a parallel to ignore, albeit a funny coincidence. Coincidence trumps conspiracy every time, it’s good to laugh!

GoldieBlox is a play on Goldielocks. In the story of Goldielocks and the Three Bears, the Bears are out minding their business, Goldilocks goes into their house, eats their stuff and takes a nap. Then the Bears come home, have a “WTF?” moment, and Goldilocks runs off – even though the Bears could have like seriously mauled her, because Bears. She got busted for her trespassing and general, well, rude behavior, and the Bears kind of wonder what they did to deserve that kind of treatment.

Anyway, very much appreciate your column and counter-balance of perspective to the early deluge of PR blitz. It’s in nobody’s interest to stifle girls and women in STEM pursuits. Yet I see rich ignorant people showing off their toddlers playing with iPads, while poor people just pile up a stack of gender-neutral Legos.

By: fede_sa Wed, 27 Nov 2013 13:18:37 +0000 check this out! l-of-photography/news/2308873/jury-finds -agence-france-presse-getty-images-guilt y-of-wilful-copyright-infringement-award s-usd122m-to-photojournalist

By: fede_sa Wed, 27 Nov 2013 13:14:41 +0000 ins-1-2-million-twitter-copyright-case_b 137887

morel just won over a million for copyright infringement
Beastie Boys’ should do the same, contact morel’s legal team

By: JMM57 Wed, 27 Nov 2013 10:15:46 +0000 Wonder where Intuit is on all of this. Goldieblox may get a free Super Bowl commercial sponsored by them and I am betting they have copy right protection for most of their product.