There’s a lot of chatter right now about the euro, which is now worth less than $1.30. That’s a reasonably big fall: it was as high as 1.3385 on Monday. But it’s worth keeping things in perspective. Here’s a five-year chart of EURUSD, or the value of one euro in dollars:
Virtually everybody I know with Instapaper and/or Read It Later uses it all the time — the ability to read long articles in a clean format, at your leisure, on planes or subways or just when you have a few minutes to kill standing in line at the supermarket, is a great improvement to quality of life. And both of them are now popular enough that they can start extracting interesting patterns from their data.
Historically, it was hard for institutions to reply in any effective manner to press reports which they thought were full of egregious errors and mistakes. They could complain to various editors, and maybe even get a short response on the letters page, but they rarely got the opportunity to reply in their own words and at the length they thought the reply deserved.
Visiting the Atlantic’s website this morning, I was presented with a roadblock interstitial ad for Chevron, which has taken over the home page for the day. Well done to the Atlantic’s ad-sales team for the deal! But this one is particularly interesting, because clicking on the link in the roadblock took me not to Chevron’s site, but rather to a nonce site put together by the Atlantic for World AIDS Day. In fact, it barely even qualifies as a site: it’s just the category page for all Atlantic posts which have been tagged “AIDS”, with a “World AIDS Day” banner slapped on the top.
I’ve been thinking a lot of late about brands and media — as have people like Noah Brier. If you want to build your brand online, the best way of doing so is not to rent media, but rather to own it. To use Noah’s distinction, you want a sustained product, rather than a temporary campaign. Here’s Noah:
I gave a talk on Thursday at the AppNexus Summit in front of a few hundred digital advertising types. The first part of the talk was a macro overview, but when the Q&A session started, all that anybody wanted to talk about was my take on online media. And given how granular the discussions over the course of the rest of the day were going to be, I wanted to push back a bit against some of the unexamined assumptions which I encounter most of the time when I meet online-media people.