With 1,500 business leaders and up to 50 government officials in town for the World Economic Forum it shouldn’t be a surprise that advertising messages in Davos are aimed at a different demographic than one would expect in even the most upscale of ski resorts.
The most popular source of ads are emerging nations attempting to attract investors with millions of dollars to sling around. For example many of the buses here tout former Soviet State Azerbaijan as the “Land of the Future.”
At the beginning of the year, Europe is a calmer place than it has been, but the underlying issues remain. Recession on the periphery of the euro zone threatens to spread to its core.