NEW YORK - Presidential candidates may be dropping out, but campaign products are beginning to spring up.
St. Supery Vineyards of California’s Napa Valley has launched a presidential campaign for its meritage blend, Elu.
“It’s a red wine that even Democrats will love,” according to Michaela Rodeno, the winery’s chief executive. The color red is associated with Republicans while blue is considered the Democrats’ color.
“It’s running as an independent,” she said, her tongue firmly in cheek, during a New York visit. “And it addresses issues that Americans care about. It’s balanced. It’s powerful but approachable. And it is environmentally friendly.”
Elu, French for elected, has its own Web site where it says it will decline donations from PACs, but does boast that it is has received wide support from sommeliers and recognition from restaurateurs.
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