For the Record

Social media: Some principles and guidelines

The rise of social media has brought journalists some powerful new storytelling and information-gathering tools. However, with these new opportunities have come some new risks.

At Reuters, we have just published some social media guidelines that lay out some basic principles and offer recommendations that should prove useful as journalists navigate what can sometimes seem a chaotic landscape.

In building the new guidelines, we’ve embraced some basic principles:

• We encourage the use of social media approaches in Reuters journalism.
• Accuracy, freedom from bias and independence are fundamental to our reputation. These values and the Trust Principles apply to journalism produced using social media just as they have to all other journalism produced by Reuters.
• A distinguishing feature of Reuters is the trust invested in its journalists to rise above personal biases in their work and to apply common sense in dealing with the challenges offered by social media.

This last point is particularly important to me.

I’ve written in the past about how we depend on our journalists to rise above their biases to cover stories in an independent way, whether they’re in Gaza or Washington–or anywhere else.

As comments have shown–and will no doubt show again–there are those who will never believe this is possible. And there are those who would actually prefer to read, listen to or view only those information sources that confirm their own worldview.

Citizen journalism, mainstream media and Iran

Dean Wright is Global Editor, Ethics, Innovation and News Standards. Any opinions are his own.

The recent election in Iran was one of the more dramatic stories this year, with powerful images of protests and street-fighting dominating television and online coverage.

Because traditional news organizations were essentially shut down by the authorities, it fell to citizen journalists — many of whom were among the protesters — to provide the images that the world would see, using such social media as Twitter, Facebook and YouTube.

This has raised a number of ethics, standards and legal questions for mainstream journalists. My colleague John Clarke, Reuters Global Television Editor, found himself in the middle of the issue as images became available and clients demanded coverage of the election’s aftermath. John discusses the issues raised, the lessons learned and the opportunities for the future below. As always, his opinions are his own.

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Protests following the controversial Iranian election have put citizen journalism even more firmly in the spotlight. With traditional news gathering organizations effectively shut down by authorities, text, video and stills being produced and posted on social websites by the protesters themselves became the main way that much information was getting out of the country. This dramatic coverage — regardless of (and perhaps even enhanced by) its shaky nature — was accessed by Reuters (and other news organizations) and distributed to clients and viewers around the world.

Citizen journalism isn’t new. We have long accessed amateur footage of stories around the world, from plane crashes to wars to natural disasters. However, the internet and mobile devices have resulted in a dramatic increase in the amount of content available and the speed of delivery, the ability to deliver outside of normal controls, more uncertainty over origin, ownership and verification, and the viral nature in which it can all spread around the globe.

Counting quality — not characters — in social media

Dean Wright is Global Editor, Ethics, Innovation and News Standards. Any opinions are his own.

Are we too connected?

In recent days and weeks I’ve been wondering if our mobile phones, Blackberries, text messaging and constant access to email and social media have brought us too close together for our own good.

Or maybe the quality of our connected life is only as good as the information we share.

At this point, social media and microblogging phenomena like Facebook and Twitter focus on short answers to such generic questions as, “What are you doing?”

We hear from network and cable television anchors who tell us what they’re having for lunch (often a quick sandwich in the company cafeteria because they are, well, really busy). Or from usually cynical White House journalists who can’t resist Tweeting which B-list celebrity they saw at the White House Correspondents Dinner. Here are a few actual Tweets from the so-called nerd prom:

• “Just spend quality time with ricky schroeder #nerdprom”.
• “post #nerdprom sightings. demi/ashton, james franco, owen wilson, eric holder, mayor fente, d axelrod, christopher hitchens, dana delaney”. (This one’s fitting since Ashton Kutcher is the world’s most followed Twitterer).
• “Just got picture with Dule Hill.”

from Mark Jones:

Davos through social media

I spent last week at the World Economic Forum in Davos producing content for reuters.com, running some experiments in new ways to cover a conference, and observing the growing integration of social media into a major mainstream event.

We had great success with giving our correspondents ‘Flip cameras’ with which to grab short comments from delegates on the key issues of the Forum. You can see some of these on our ‘Davos debates’ on the economy, financial regulation, environment, and ethics. The major learning point was that these were much, much easier to use than the mobile phones we used last year in Davos.

Less successful was our attempt to make the Forum more participatory by turning the tables and getting delegates prepared to admit they didn’t have all the answers to 'ask the audience' via Reuters. This was a good idea in theory, and one that we'll try again, but it was a struggle to find delegates comfortable with the notion that the Davos brainpower might not be enough to solve the world’s problems.

Nevertheless, World Economic Forum President Klaus Schwab set an excellent example (and got a very healthy response):

Elsewhere, we did use mobiles and the qik video-streaming service to go live ‘behind the scenes’ of the forum and the Reuters News operation.

I was co-sited with the team that produced the WEF-sponsored 'Davos Today' programme -- a high-end TV show with a professional team of Reuters broadcast journalists behind it.