For the Record
Dean Wright on Ethics, Innovation and Values
Reuters recently hosted a panel at our New York headquarters called “Audience and the Media: A Shaky Marriage.” I was on the panel with a distinguished group: Lisa Shepard, ombudsman of National Public Radio; Andrew Alexander, ombudsman of The Washington Post; and Michael Oreskes, senior managing editor of The Associated Press. Jack Shafer, editor-at-large of Slate, was the moderator.
The key question we explored was: “How can mainstream news organizations retain (or regain) their audiences’ trust in a skeptical world where almost anyone with an Internet connection can be a publisher?” It will come as no surprise that we did not answer the question definitively in the 75 minutes we were on stage. However, a number of questions–some quite troubling–were raised. Rather than attempt to summarize all the points raised and positions taken by the panelists and the audience, I’ll explore some of the questions raised in my mind.
–Why do people mistrust the media and whose fault is it?
Much of the fault lies with the mainstream media. For far too many years, news organizations had an arrogant, one-way relationship with our audiences. We gathered news, packaged it in ways we thought made sense and shoveled it out to our audiences. If you liked what we delivered, fine. If not, well, you could always write a letter to the editor of the newspaper where you saw the story. Now I think the balance is much better. Feedback is instantaneous, transparency is the norm and our readers can also be publishers on their own.
This week brought more distressing news for journalists, as a new survey by the Pew Research Center for the People & the Press found the U.S. public more critical than ever of the accuracy and independence of the media.
The first entry is abattoir (not abbatoir); the last is ZULU (a term used by Western military forces to mean GMT).
It’s Oscar time, and I’m again reminded of the debt Hollywood and journalists owe each other. Journalists supply Hollywood with great stories and Hollywood sometimes makes us look cool—or at least worth a couple of hours of time and the price of a ticket.
The president was inaugurated in front of adoring crowds and positive reviews in the media. As the unpopular incumbent sat on the platform with him, the new Democratic chief executive took office as the nation faced a crippling economic crisis. The incoming president was a charismatic figure who had run a brilliant campaign and had handled the press with aplomb. The media were ready to give him a break.
I’ve been tweeting from the World Economic Forum, using the microblogging platform Twitter to discuss the mundane (describing crepuscular darkness of the Swiss Alps at 5 a.m.) or the interesting (live tweeting from presentations).
Is it journalism?
Is it dangerous?
Is it embarrassing that my tweets even beat the Reuters newswire?
Am I destroying Reuters standards by encouraging tweeting or blogging?
(These aren’t rhetorical questions – I’ve been challenged by many people who would answer those questions as No, Yes, Yes, and Yes! I answer them as Yes, Potentially, No and No.)