Funds Hub

Money managers under the microscope

This little piggy went to market

June 29, 2010

A lot of fund managers like to talk about how important it is to educate the investor but T Rowe Price has put its money where its mouth is. Through a collaboration with Walt Disney Parks & Resorts it has created an online game and an interactive exhibit at EPCOT called The Great Piggy Bank Adventure.

The aim is to help kids and their parents get to grips with basic savings concepts, diversifying their assets and staying ahead of inflation in a fun way. You can choose to save up for various items like a rabbit or a basketball but woe betide the child who is tempted by the whoopie cushion or plastic vomit when they pop to the shops.

“We wanted to encourage parents to engage with their children about managing money responsibly,” said Todd Ruppert, chief executive of T Rowe Price Global Investment Services, speaking to Reuters at the Fund Forum in Monaco.

You can try the online game for yourself at

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