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Money managers under the microscope

Back to basics

October 25, 2010

Liverpool Victoria Asset Management managing director Ann Roughead is a woman on a mission.

She is trying to sell her “no frills, back to basics” investment style to UK investors and as she prepares to take her business to UK institutions next year, she insists the existing UK investment model of churning out products and ideas is a broken one.

“What is the point of always looking for the next best idea? And what is the point of selling people something they don’t want? For example, if you are running a Mars factory and nobody liked the taste of the bars you were producing, you would be out of business.”

LVAM only offers three broad asset classes – equities, bonds and property, which is managed by an in-house team. “Our fund managers are honest to God stock pickers. They value the market, they don’t base it on some black-box approach.” So far, LVAM’s AuM figures seem to bear Roughead out.

Third party assets under management have grown from scratch to just over 500 million pounds since its January 2009 launch. But whether the firm can now replicate this performance with UK institutional clients remains to be seen.

You can read the full story here.

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