Was it a plummet?
Retailers’ holiday sales plummet
Plummet? You really need to use the word plummet when talking about 4%? Wow.
i know you want to catch the attention of readers. But honestly… plummet? You are not helping the economy by using terms like that.
4 % is a “plummet”???!! Maybe if everyone expected 100% positive growth! Your editors blew it on the headline for this story. Shame on you for perpetuating the myth of a total disaster.
A number of readers objected to this word, but I think it was fair. The 4 percent figure included groceries, but for many retailers the declines were much, much steeper.
The story mentioned that women’s apparel sales fell 22.7 percent, sales at specialty electronics and appliance chains fell 26.7 percent, etc. That sounds like a plummet to me: GBU Editor
REUTERS photo by Mike Segar