Why not the full name?
Conoco says Sweeny compressor shut during FCC start up
NEW YORK, Nov 5 (Reuters) – ConocoPhillips said on Thursday a hydrogen purification unit compressor shut briefly in association with start-up of a gasoline-making fluid catalytic cracker at its Sweeny, Texas, refinery.
“The compressor was brought back on-line as soon as possible,” Conoco said in a filing with the Texas Commission for Environmental Quality, but added that some residual flaring occurred while units were stabilizing.
I am getting sick of seeing your news organization refer to ConocoPhillips as Conoco. The merger occurred over SEVEN years ago. It is disgusting that this continues to happen so persistently. I’ve contacted Reuters on more than one occasion about this.
Our job is to communicate with brevity and clarity, especially in headlines.
ConocoPhillips was fully identified in the first two words of our story, but there is no reason to do it in every reference. Similarly, you will see references to Goldman instead of Goldman Sachs, BofA instead of Bank of America, etc. GBU Editor
A ConocoPhillips gas station in Boulder, Colorado with Rocky Mountains in the background, January 24, 2007. REUTERS/Rick Wilking