Global News Journal

Beyond the World news headlines

Twittering from the front-lines

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Who remembers the Google Wars website that was doing the viral rounds a few years back – a mildly amusing, non-scientific snapshot of the search-driven, internet world we live in?

It lives on at www.googlebattle.com where you can enter two search terms, say ‘Lennon vs. McCartney’ or ‘Left vs. Right’, and let the internet pick a winner by the number of search hits each word gets.

As we reported here – the virtual world has become a real battleground in the ongoing Gaza conflict – with all sides deploying significant resources.

For Israel – where hasbara or PR has often been frowned upon as unnecessary pandering to international opinion that never turns in Israel’s favour anyway – the second Lebanon war underlined the need for a coherent media and PR strategy coordinated at the centre of government.

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