Global News Journal
Beyond the World news headlines
Who remembers the Google Wars website that was doing the viral rounds a few years back – a mildly amusing, non-scientific snapshot of the search-driven, internet world we live in?
It lives on at www.googlebattle.com where you can enter two search terms, say ‘Lennon vs. McCartney’ or ‘Left vs. Right’, and let the internet pick a winner by the number of search hits each word gets.
As we reported here – the virtual world has become a real battleground in the ongoing Gaza conflict – with all sides deploying significant resources.
For Israel – where hasbara or PR has often been frowned upon as unnecessary pandering to international opinion that never turns in Israel’s favour anyway – the second Lebanon war underlined the need for a coherent media and PR strategy coordinated at the centre of government.