Consumer sentiment: Men are more pessimistic (and that’s rare)

May 30, 2008




As a rule, women are more pessimistic than men. The pattern has been among the most consistent across years of tracking U.S. consumer sentiment in the Reuters/University of Michigan survey. Since the survey began tracking gender differences in outlook in January 1978, women have shown a higher sentiment reading just twice.

Things changed this month.

The long-term trend continued in May as overall consumer sentiment dropped to a 28-year low. Yet the mood among women improved slightly whereas sentiment for men soured for a fourth consecutive month, dropping to the lowest since 1980 (second graphic above). Moods darkened for men by the biggest margin in nearly three years, since the aftermath of Hurricane Katrina.

What’s behind it? One factor at play is a diverging view of personal financial situations. Women in the survey indicated their situations improved modestly this month from April, albeit from a 27-year low. For men, however, May marked the seventh straight month of worsening finances. In fact, men rated their finances in the worst shape since the survey began tracking the differences between the genders.


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To me, a woman, this seems like a very hopeful development! At last there’s a reason to be optimistic.

Posted by Barbara Guetti | Report as abusive

It all looks like random noise to me. Bad, miserable, random noise. What’s the point in writing these articles around pointless graphs of pointless data? It’s never going to get better you know.

Posted by Edwarde Sanspoisson | Report as abusive

Yes it will get better! When we all wake up and realize that the middle class is being systematically destroyed by our apathy and a globalist Government. Ford chooses Mexico over the US to build the “world car” GM closes another four plants, Al Gore flies around the globe burning tens of thousands of gallons of fuel to tell poor and unemployed people to “cut back”. Focus on improving the middle class, forget the rantings of the super rich and things will get better! Start here:

Posted by Joan jet | Report as abusive

Jobs are not the problem, there are plenty of jobs…the problem is nobody is making a living doing those jobs. We as Americans, this includes everyone from the person who stocks shelves to the so called corporate elite, have classified jobs by what job functions were being performed, as white collar or blue collar, etc…and along with those classifications we have made determinations what someone was worth per hour to perform those jobs. A perfect example to this is say, someone who works at Wal-Mart. The vast majority of Americans would view someone who works at Wal-Mart to be a blue collar worker. Given that they are considered to be a blue collar worker, people will automatically assume that they should not make a lot of money, why should they, they are “blue collar” right, typical American thinking. Given this form of mentality, that has been excepted by America in general and further ingrained in our psyche by corporate America, why do you think then that corporate America is outsourcing jobs that pay well? Why is it that someone who goes to college for four years, or eight, or twelve, or whatever, automatically assume that their education or even their existence is more beneficial than someone who stocks shelves at Wal-Mart? The point I am trying to get to is that the classification system that we have accepted in our culture, whether someones job is this or that, is actually what has helped to hold us down as a society. When we view that someone is only worth this much or that much based on what they do, we hold ourselves and society down as well. This is an ingrained attitude that needs to change. If we place everyone on a pedestal in the area of employment, regardless of what they do for a living, then society benefits as a whole. The chasm that has developed between the “haves” and the “have nots” has never been larger in our nations history than what it is now. Until this attitude changes in our country things will only continue to get worse. Our competitiveness is killing us.

Posted by corporate corrupt | Report as abusive

May be these report an be used for Producer to be their market.

Posted by Dewa | Report as abusive

The responsibilities a man have to shoulder for the family gets heavier in times of recession. They have to bring food to the table, no two ways about it, if the wife is not working.

It is hard to be optimistic as a male consumer in such circumstances.

Posted by jeflin | Report as abusive

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Posted by PE HUB » Blog Archive | Report as abusive