Hyundai hits a roadbump

January 24, 2013

The issue of the falling yen is focusing many minds these days, nowhere more than in South Korea where exporters of goods such as cars and electronics often compete closely with their Japanese counterparts. These companies got a powerful reminder today of the danger in which they stand — quarterly profits from Hyundai fell sharply in the last quarter of 2012.  (See here to read what we wrote about this topic last week)

Korea’s won currency has been strong against the dollar too, gaining 8 percent to the greenback last year. In the meantime the yen fell 16 percent against the dollar in 2012 and is expected to weaken further. Analysts at Morgan Stanley pointed out in a recent note that since June 2012, Korean stocks have underperformed Japan, corresponding to the yen’s 22 percent depreciation in this period. Their graphic below shows that the biggest underperformers were consumer discretionary stocks (a category which includes auto and electronics manufacturers). Incidentally, Hyundai along with Samsung, makes up a fifth of the Seoul market’s capitalisation.

Shares in Hyundai and its Korean peer Kia have fared worst among major global automakers for the past three months – down 5 percent and 18 percent, respectively.  Both companies expect sales this year to be the slowest in a decade. Toyota on the other hand has risen 30 percent and expects to reach the top spot in terms of world sales for the first time since 2010.

Lim Hyung-geun, a fund manager at GS Asset Management, is one of the many investors who have offloaded Hyundai stock, helping to push its shares down 5 percent on Thursday.  The strong won is one reason, he tells Reuters:

Hyundai’s ability to overcome worsening external factors will be put to the test this year.   

There is a bright spot for Hyundai however. It stands to benefit from Japan’s territorial dispute with China which has seen consumers  in the world’s biggest car market boycott Japanese goods. Hyundai expects China sales to rise 13.3 percent compared with 12 percent last year.  Sales of Japanese brands such as Nissan and Toyota on the other hand are down 16-30 percent down from year-ago levels.

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Hyundai builds a decent product but for some strange reason they depreciate quicker than just about anything else. If and when that ever changes maybe they won’t have to worry about up and down trends so much.

Posted by sjfella | Report as abusive